Bryce Henson, CEO of Fit Body Boot Camp
Book Bryce for your next event or workshop to activate The Phoenix Effect™, the proven framework that helped save hundreds of businesses during the worst crisis in decades and is now forging resilient, industry-leading teams across North America.
BRYCE HENSON
In March 2020, Bryce led Fit Body Boot Camp, Inc., an international fitness franchise with hundreds of locations and tens of thousands of members across North America.
Overnight, governments shut down the entire industry. Most competitors froze. Some turned to GoFundMe. Others went bankrupt.
Bryce had a solution running in 24 hours.
Within days, he pivoted the entire franchise model, mobilized his top performers as business coaches, and kept hundreds of businesses and thousands of jobs alive through the worst crisis in a generation.
That wasn’t instinct. It was a system.
In July 2021, Fit Body made him CEO and awarded him equity in the business he’d just helped save.
Today, Bryce brings The Phoenix Effect™ to stages and workshops across North America, equipping leaders with a proven 5-step process to rise from adversity, rebuild stronger, and turn their next adversity into a competitive advantage.
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BRYCE HENSON
Bryce guides your audience to activate The Phoenix Effect™, a proven 5-step leadership framework built in the fire of real crises, not theory, helping businesses rise from the ashes and come back stronger.
Teams leave united by a shared language, a battle-tested system, and the mindset to turn pressure into performance.
Designed for high-pressure environments, this keynote introduces my Proximity-Driven Optimization™ self-leadership framework, a system that teaches elite performers how to stop avoiding pressure and start engineering proximity to growth.
This is the same framework that allowed Bryce to transform his physique, overcome his battle with alcoholism, learn a foreign language from scratch, and lead the career sales of $800M+.
In this half- or full-day workshop, Bryce brings the framework to life through a highly interactive, custom experience. This isn’t theory, it’s identity work. Because execution doesn’t improve until identity shifts.
Your team will define who they need to become, uncover what’s holding them back, and apply the 5 Phoenix Levers of transformation to their leadership in real time.
If you want to know how Bryce thinks before you book him, start here.
Every week he sits down with top business leaders, athletes, and high performers to break down how they turned their toughest moments into their biggest advantages.
It’s the same mindset and frameworks he brings to the stage, in a format your team can tap into any time.
BRYCE HENSON
Bryce has stood in front of hundreds of audiences across North America.
From intimate leadership workshops to conferences with thousands in the room, he has delivered the same energy, the same framework, and the same results every time.
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A NOTE FROM
From working his first job at age 11, to selling blood plasma to fund college, to leading an 8-figure global franchise through its worst crisis in modern history, Bryce Henson has never taken the easy road. That’s not a personality trait. It’s the foundation of the leadership system he now teaches to organizations across North America.
As Co-Owner and CEO of Fit Body Boot Camp, Inc., and business partner to Bedros Keuilian and retired Navy SEAL Jay Redman, Bryce has helped generate over $800M in career sales and built a franchise culture that consistently drives 23% higher profitability through the same leadership systems he brings to your stage.
But his most important credential isn’t the title.
It’s March 2020: Hundreds of locations across multiple countries. An overnight government shutdown. A solution in 24 hours. Hundreds of businesses saved. Thousands of jobs protected. And a promotion to CEO with equity in the business he’d refused to let fail.
Today, he’s shared stages with Jocko Willink, Jesse Itzler, Jon Gordon, and Ed Mylett.
He now helps leaders across every industry activate The Phoenix Effect™ and turn the pressure they’re facing into the competitive advantage their competitors never built.
And this year, he’s available to serve your event, your leaders, and your mission.