Thursday, January 29, 2026

Hey Leader 🙌

Jocko Willink nailed it in Dichotomy of Leadership:

Great leaders must operate from 30,000 feet, seeing what others can’t. 

The trends, the vision, the next strategic strike.

But the best ones?

They know when to descend. 

Boots on the ground. 

Eye to eye with their people.

That dichotomy was front and center this past weekend in Georgia.

On the surface, I was there with my media team to capture content and grow our brand.

But the real mission?

Connection.

I shook hands with our rock star owners, Joey and Courtney, hugged our coaches/clients, and listened, really listened, to the wins and struggles of the people building Fit Body from the front lines.

As CEO, my calendar pulls me sky high.

But true leadership isn’t built only at 30,000 feet.

It’s built in conversations, in proximity, in presence.

That’s the lesson today:

You’ve got to live in both worlds. 

Because strategy without connection becomes arrogance, and connection without strategy becomes chaos.

The dirty boots give you the truth. 

The aerial view gives you direction.

You need both.

So here’s the question:

Are you too high up to feel your team’s pulse?

Or too deep in the weeds to steer the ship?

Adjust accordingly.

Because leadership lives in the tension.

Bryce Henson
CEO, Fit Body

 

The 5 Immutable Rules of Leadership

1. Take Extreme Ownership: Everything is your responsibility—even when it’s not your fault.
2. Put Your Oxygen Mask On First: Lead yourself before leading others.
3. Wield Influence Through Moral Authority: People follow who you are, not what you say.
4. It’s Not About You—Never Was, Never Will Be: Elevate others, build legacy.
5. Turn Adversity Into Advantage: Pain is your power—use it.