In this episode of The CEO Show, Bryce Henson sits down with Joe Marcoux and Jeff Burlingame from SOS Dojo to reveal the hidden psychology behind elite sales performance. Together, they break down their proven framework for building trust, handling objections, and closing deals with confidence. Learn why mindset matters more than technique, how to earn the right to present offers, and why traditional “budget” objections are just smoke screens. Perfect for entrepreneurs and sales professionals ready to master the art of ethical selling and dramatically increase their conversion rates.
00:00 – Why Sales Matters in Business
05:39 – The Three C’s of Sales Mastery
17:13 – The Trust-Building Blueprint
27:37 – Energy Matching Psychology
30:43 – Earning the Right to Present
32:56 – Breaking Through Budget Barriers
37:51 – Control and Skill Development
43:00 – Transforming “Why” Questions into “What” Questions
47:20 – The Sales Objection System
51:25 – SOS Dojo’s Vision and Book
59:00 – Connect with SOS Dojo
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Bryce Henson is CEO of Fit Body Boot Camp, the world’s fastest-growing indoor fitness boot camp franchise. 🏋️
Bryce’s passion is spreading fitness to the world and mentoring fitness professionals to grow their businesses and change more lives in their local communities. 🔥
Bryce is the host of the CEO Show and is bringing his knowledge & experience of owning, operating, coaching, and consulting Successful Fitness Businesses to the forefront. 💪
In combination with Interviews with fellow CEO’s and thought leaders, the CEO Show is packed full of business strategy, leadership, tips & tricks, keys to success, stories of years of lessons learned, inspiring transformations, and personal growth & development. 🚀
The show’s mission is to teach leadership, promote capitalism and defend free speech given Bryce’s core value of to protect freedom. 🇺🇸
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