Author: Bryce Henson

[AIYA]: Heavy But Hopeful 💔💡

Happy Monday Mindset, Last week carried a heavy emotional weight.  From the remembrance of 9/11, to the school shootings in Colorado, to the random acts of violence, to the tragic assassination of Charlie Kirk—it was a lot to process. 😔 And while I’ll stay in my lane of mindset and leadership, I can’t ignore the […]

[LL] Leadership Lesson: Prioritize and Execute – Or Risk Drowning in the Sand

Leaders! 🙌 If everything is a priority, nothing is. Last week, we covered Jocko Willink’s second leadership law: Keep it Simple. This week, we unpack the third law—Prioritize and Execute. I reinforced this with Jocko’s world-famous “GOOD” video. No matter the adversity, a strong leader reframes it and says: Good. Let’s go. But reframing isn’t […]

[AIYA]: The One Word That Got Me Running Again

Happy Monday Mindset! Last fall, I was mid-run on the treadmill—my go-to form of meditation—when my legs locked up like a vice. Tightness. A sharp pull.  And boom—I was limping off. The body sent bad news.  But worse, so did my mind. Because running is where I clear the mental clutter.  Where the ideas flow.  […]

Language of Leadership: Why Simplicity Is a Leader’s Superpower

Leaders! 🙌 I recently shared Jocko Willink’s viral video “GOOD”—a mindset shift that finds strength in setbacks. Today, we dive into step 2 of his 4 Laws of Combat Leadership: Simple. Sounds easy. But as any business owner knows—especially in franchising—it’s anything but. Business is complicated. Running an international fitness brand across two countries? Add […]

[AIYA]: The Ripple Effect of Mentorship

Happy Monday Mindset! Last week, I had lunch with Diego, the son of my longtime friend and early mentor Brian. It was one of those full-circle moments that made me pause. I met Brian on my 21st birthday in Santa Barbara—what started as a wild weekend turned into a life-changing relationship.  He became a mentor […]

Language of Leadership: Cover and Move—The Foundation of Team Success

Team! 🙌 Last week, I shared Jocko Willink’s “GOOD” video—a masterclass in reframing adversity. This week, we dive into the first principle of his 4-part leadership framework: Cover and Move. In the SEAL Teams, “Cover and Move” is a tactical maneuver—one unit suppresses while the other advances. But in our world, it’s the heartbeat of […]

[AIYA]: I Snapped — What Happened Next Will Surprise You

Happy Monday Mindset, Last month, I flew to Arizona for a high-level speaking conference. It was recommended by my speaking coach, and I attended with my good friend Erin King, one of the most in-demand corporate speakers on the planet. Erin recently rocked the house at our Fit Body World Conference in Atlanta with her […]

Language of Leadership: “GOOD.”

Family! 🙌 At this year’s Fit Body World Conference, our keynote Shawn Stevenson dropped a truth bomb: Relationships are ROI. 💡 And one of the most powerful forms? Virtual mentors. One of mine has been retired Navy SEAL Commander Jocko Willink. While we met in person twice in 2019, Jocko’s been mentoring me for four […]

[AIYA]: Trailblazers Get the Glory—And the Scars 🔥

Happy Monday! ☀️ Last week, history was made. Jen Pawol became the first woman to umpire a Major League Baseball game. ⚾️ By Sunday? She was calling pitches behind home plate—front and center. I was lucky enough to witness it live in Atlanta with my mom and brother, who stayed an extra day post Fit […]

[TAIA] When the Clicker Dies and the Font Shrinks

Happy Monday Mindset! This weekend in Atlanta, I stood on stage at our 2025 Fit Body World Conference, delivering the keynote on our future as the wellness brand for adults 40+. The stakes were high—500 owners, coaches, and leaders in the audience—our biggest conference in franchise history. I shared a deeply personal story about my […]