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003. From 100k in Debt to an 8 Figure Earner | Matt Wilber

In today’s Fitness Franchise Podcast, Bryce Henson takes a deep dive into the highly successful career of Matt Wilber. Matt opened his first Fit Body Bootcamp franchise in 2013 with 100k in student loan debt, maxed-out credit cards, all while living in his grandmother’s basement.

He now owns 9 franchise locations with 60 full-time employees, grossed over 28 million dollars in revenue, and is the Vice President of Product and Results for Fit Body Bootcamp.

However, Matt did not start out a success story. Growing up as a chubby kid, Matt battled with self-esteem and confidence that eventually fueled his desire to learn everything he could about living a healthy lifestyle, training, and nutrition.

Tune in to hear how Matt dealt with negative influences as a young adult, how asking the right questions led to more success, the secrets to scaling a fitness gym, how to overcome a negative belief in yourself, and so much more.

“A lot of people set goals and have the best intentions in the world, but they don’t realize how many crap sandwiches they’re going to have to eat to achieve those goals. And if you want the goals, you’ve got to be willing to eat the sandwich.” – Matt Wilber

Here’s what you don’t want to miss:

6:05 Why seeking knowledge beyond formal education is so important
7:05 How Matt’s work ethic prepared him for entrepreneurship
11:00 Building out your first gym and running out of money
13:48 Hiring your first employee and offloading some responsibility
15:21 Finally giving up control and being able to leverage your time
17:55 The one thing that separates successful entrepreneurs from failure
19:00 The skills needed to scale and grow your footprint
22:55 Painful lessons and what not to do when scaling a gym
25:05 How to navigate change and set expectations
28:04 The difference between leadership and management
31:00 Addressing the needs of your community through charitable work
35:15 Matt’s “zone-of-genius” and teaching others to do the same
39:00 What you need to know to be a super successful fitness gym
42:50 The worst thing you can do in life and how Matt navigated 2020
47:00 One of Matt’s lowest points in life and the lessons he learned
49:30 What drives Matt and his passion for helping others succeed
53:29 The best advice Matt has ever received and how to view life through a 3D lens

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Bryce Henson is CEO of Fit Body Boot Camp, the world’s fastest-growing indoor fitness boot camp franchise. 🏋️

Bryce’s passion is spreading fitness to the world and mentoring fitness professionals to grow their businesses and change more lives in their local communities. 🔥

Bryce is the host of the CEO Show and is bringing his knowledge & experience of owning, operating, coaching, and consulting Successful Fitness Businesses to the forefront. 💪

In combination with Interviews with fellow CEO’s and thought leaders, the CEO Show is packed full of business strategy, leadership, tips & tricks, keys to success, stories of years of lessons learned, inspiring transformations, and personal growth & development. 🚀

The show’s mission is to teach leadership, promote capitalism and defend free speech given Bryce’s core value of to protect freedom. 🇺🇸

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