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005. An Expert Marketer With a Winning Formula | Tyler Savoy

Welcome back to the Fitness Franchise Podcast. In today’s episode, Bryce Henson interviews Fit Body Boot Camp franchise owner and certified personal fitness trainer Tyler Savoy. Tyler has been a personal fitness trainer with 10+ years and over 15,000 hours of 1-on-1 personal training experience.

Since 2013, Tyler has built a highly successful multi-franchise fitness empire. He has an incredible amount of knowledge in marketing strategies and sales tactics and mentors gym owners across the country to grow a successful gym.

Tyler discusses the correlation between business growth and personal development, the personal habits of successful entrepreneurs, the best advice he’s ever received, how to be a great marketer, the critical skills of successful selling, and so much more.

“You don’t need to know how to execute every tactic, but you need to understand the overall marketing strategy and be a student of sales, influence, and persuasion.” -Tyler Savoy

Here’s what you don’t want to miss:

3:34 Recognizing the value of fitness and making it a career
7:40 The importance of honing in your marketing and sales skills
8:50 Transitioned from high-performing athletes to a new demographic of dedicated people
10:00 Helping people overcome anxiety and build self-confidence
12:35 The challenges Tyler overcame and lessons learned while growing a franchise
14:00 How his ego held him back and what he would do different today
16:30 How to run a successful franchise and the mistakes you’ll face along the way
18:22 The downside of hiring people out of desperation and spreading yourself too thin
21:05 Opening your second location and how to stress-test the decision
26:40 Where to start with marketing and generating leads for your team to create sales
29:30 The importance of adding value at all levels and the skills you need to know
34:37 Tyler’s journey to becoming a business coach and connecting with other gym owners
38:14 The signs of a successful gym owner and the importance of mentorship
41:33 Significant challenges for most gym owners and how to overcome them
43:00 The importance of a plan and how to take massive action to move the needle today

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Bryce Henson is CEO of Fit Body Boot Camp, the world’s fastest-growing indoor fitness boot camp franchise. 🏋️

Bryce’s passion is spreading fitness to the world and mentoring fitness professionals to grow their businesses and change more lives in their local communities. 🔥

Bryce is the host of the CEO Show and is bringing his knowledge & experience of owning, operating, coaching, and consulting Successful Fitness Businesses to the forefront. 💪

In combination with Interviews with fellow CEO’s and thought leaders, the CEO Show is packed full of business strategy, leadership, tips & tricks, keys to success, stories of years of lessons learned, inspiring transformations, and personal growth & development. 🚀

The show’s mission is to teach leadership, promote capitalism and defend free speech given Bryce’s core value of to protect freedom. 🇺🇸

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