Breaking into any industry is never easy, and the fitness industry is no exception. Before you begin your journey, you’ll want to identify a market segment, what services you’ll offer, and begin to define your target audience by characteristics such as demographics, interests, needs, and location.
In today’s Fitness Franchise Podcast, Bryce Henson speaks with Steven Hadley, author, public speaker, franchise owner, and National Director of Fit Body Forever. The Fit Body Forever program is designed for adults 55+ years old and Baby Boomers who want greater health, better physical function, and to stay fit and active for the long haul.
Steven is constantly evolving and adapting to the needs of franchise owners, their clientele, and the communities they live. He shares his story of bootstrapping his first location, how to differentiate yourself in the marketplace, why a senior clientele is good for business, and so much more.
Here’s what you don’t want to miss:
4:20 Connecting with people and building credibility
7:12 Bootstrapping your business and overcoming defeat
12:40 How taking action builds momentum and the key to success
16:42 How to differentiate yourself from the completion
18:35 The importance of emotional intelligence and self-awareness
21:20 Uncovering your blind spots and knowing your strengths
26:06 Tapping into a new market and the gratefulness of a senior clientele
32:06 Making mistakes with clients and recognizing their needs
38:10 Working in your business versus working on your business
41:17 Having a positive attitude in times of crisis and chaos
OPEN A FIT BODY LOCATION
A High-Profit, Scalable Gym Franchise Opportunity Driven By Impact
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Bryce Henson is CEO of Fit Body Boot Camp, the world’s fastest-growing indoor fitness boot camp franchise. 🏋️
Bryce’s passion is spreading fitness to the world and mentoring fitness professionals to grow their businesses and change more lives in their local communities. 🔥
Bryce is the host of the CEO Show and is bringing his knowledge & experience of owning, operating, coaching, and consulting Successful Fitness Businesses to the forefront. 💪
In combination with Interviews with fellow CEO’s and thought leaders, the CEO Show is packed full of business strategy, leadership, tips & tricks, keys to success, stories of years of lessons learned, inspiring transformations, and personal growth & development. 🚀
The show’s mission is to teach leadership, promote capitalism and defend free speech given Bryce’s core value of to protect freedom. 🇺🇸
New Episodes EVERY Wednesday! 🎙
