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017. How Technology has Transformed Fitness | Mark Springer

Technology has taken over the fitness industry. Whether it’s used to market your gym, hold your members accountable, or to take online payments from clients, it’s pretty much the standard for any health-conscious person looking to get fit.

In today’s Fitness Franchise Podcast, Bryce Henson speaks with Mark Springer, co-founder of Avatar Nutrition, a total body transformation system that helps you eat for a life you love while gaining total control over your weight and body fat! Mark shares how he bootstrapped Avatar Nutrition, the importance of knowing your numbers in business, how to provide top-tier service to your clients, and so much more.

“The lessons that hurt the most are the ones you learn the best.” -Mark Springer

3:00 How Mark overcame his childhood obesity
8:55 Post-college and getting into the fitness industry
12:12 Writing out a business plan and applying what he learned from a book
14:40 Bootstrapping a start-up and the hurdles along the way
17:20 The importance of an operating agreement and buying out a partner
20:00 Working with a CPA and knowing how to allocate money
22:47 The power of flex dieting and building a technology platform
27:20 The learning curve of an average user and breaking habits
30:04 Tracking your diet and eating food that you enjoy
35:00 Leveraging your critical thinking skills and returning to first-principles
38:02 The two-piece puzzle to fitness and the part you’re missing
41:53 Using technology to provide top-tier service to clients
45:57 Why you should focus on being a client-centric business

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Bryce Henson is CEO of Fit Body Boot Camp, the world’s fastest-growing indoor fitness boot camp franchise. 🏋️

Bryce’s passion is spreading fitness to the world and mentoring fitness professionals to grow their businesses and change more lives in their local communities. 🔥

Bryce is the host of the CEO Show and is bringing his knowledge & experience of owning, operating, coaching, and consulting Successful Fitness Businesses to the forefront. 💪

In combination with Interviews with fellow CEO’s and thought leaders, the CEO Show is packed full of business strategy, leadership, tips & tricks, keys to success, stories of years of lessons learned, inspiring transformations, and personal growth & development. 🚀

The show’s mission is to teach leadership, promote capitalism and defend free speech given Bryce’s core value of to protect freedom. 🇺🇸

New Episodes EVERY Wednesday! 🎙

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