Your host Bryce Henson, interviews today’s guest Zack Fishman of Fishman PR Firm. Zack is the Director of Innovation at Fishman PR where he runs business development and to help innovate on Grand Openings, Content Marketing and agency operations. Hear about this family built and run business and how they continue to strive to be the best for their clients. Get the inside scoop on what a PR firm can do for you and why they are the best support for your local clientele sourcing.
01:05 – Your host Bryce introduces today’s guest, self proclaimed franchising geek and Director of Innovation at Fishman Public Relations, Zack Fishman.
01:50 – Zack walks us through his back story and how the Fishman PR firm started.
06:01 – Get an overview of the agency and what they do and offer from Zack himself.
09:50 – Bryce asks Zack, why should a fitness franchise entrepreneur care about public relations and hire a firm to represent them.
12:50 – Join in as we dive into what Fishman PR does for FBBC and how they support the local clientele for grand openings.
16:40 – Zack shares his outlook on why franchising is such a great business model versus mom and pop style businesses.
19:20 – Zack shares his day to day being a director of innovation and what the future of Fishman PR looks like to him.
22:10 – Zack shares about his podcast “Franchise Secrets” that he took on the road with his partner Ryan.
25:40 – Bryce asks Zack about how Covid impacted his business and how the future of franchising PR looks over the next few years.
30:35 – Bryce Henson’s famous lightning round Q&A. Q: Piece of value to know about PR? A: It’s about creating an emotional connection. Q: toughest entrepreneurial issue with Covid? A: When everything shut down and watching his parents have to make really big decisions about their business. Q: Piece of parting wisdom? A: You have to strive to be the greatest that you possibly can be.
44:50 – You can connect with Zack on Linkedin and online at fishmanpr.com.
“The passion of being able to to transform people”
-Zack Fishman
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Bryce Henson is CEO of Fit Body Boot Camp, the world’s fastest-growing indoor fitness boot camp franchise. 🏋️
Bryce’s passion is spreading fitness to the world and mentoring fitness professionals to grow their businesses and change more lives in their local communities. 🔥
Bryce is the host of the CEO Show and is bringing his knowledge & experience of owning, operating, coaching, and consulting Successful Fitness Businesses to the forefront. 💪
In combination with Interviews with fellow CEO’s and thought leaders, the CEO Show is packed full of business strategy, leadership, tips & tricks, keys to success, stories of years of lessons learned, inspiring transformations, and personal growth & development. 🚀
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