In this episode of the Fitness CEO, Bryce Henson dives deep into the heart of leadership and the relentless pursuit of excellence in the fitness franchise world. He emphasizes the importance of taking the harder path, a metaphor for life and business, urging his audience to embrace challenges as opportunities for growth. This episode is a must-watch for aspiring fitness entrepreneurs and seasoned business owners alike, offering a rare glimpse into the mindset and strategies behind building a thriving fitness empire.