Hey Leader! 🙌
This past Thursday, I attended a Navy SEAL Foundation dinner, an electric night of patriotism, sacrifice, and strength.
But what struck me most wasn’t the ceremony or even the SEALs…
It was the keynote speaker.
Palmer Luckey.
At first glance, he looked out of place. Disheveled. Young. Like he might’ve wandered in off the street.
But within 60 seconds of speaking, he had the room frozen.
Why?
Because Palmer is a 33-year-old billionaire tech genius and the founder of Oculus VR. Now he’s building next-gen defense systems to protect our freedom.
But it wasn’t his wealth or résumé that impressed me.
It was his focus.
He said something that stuck with me like a steel trap:
“It wouldn’t matter how much money I make. I just do what I love. This just so happens to pay well.”
That’s it.
That’s the leadership lesson.
He leads from passion—not pressure.
And because he’s obsessed with the mission, the money followed.
Now don’t get it twisted—I want to build wealth. I’m a capitalist through and through.
But Palmer reminded me that purpose is the fuel. Money is the byproduct.
The true leaders—the game-changers—fall in love with the work. They chase mastery. They live for the process.
And as a result?
They win. Big.
So here’s the coaching: If you’re stuck, grinding, burned out…
Stop asking, “How do I make more?”
Start asking, “What would I do even if I never got paid?”
Then build from there.
That’s the kind of leadership that scales.
To passion. To process. To purpose.
Bryce Henson
CEO, Fit Body
The 5 Immutable Rules of Leadership
- Take Extreme Ownership: Everything is your responsibility—even when it’s not your fault.
- Put Your Oxygen Mask On First: Lead yourself before leading others.
- Wield Influence Through Moral Authority: People follow who you are, not what you say.
- It’s Not About You—Never Was, Never Will Be: Elevate others, build legacy.
- Turn Adversity Into Advantage: Pain is your power—use it.
