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Bryce Henson

Language of Leadership: What a Flight Attendant Taught Me About Influence 150 150 Bryce Henson

Language of Leadership: What a Flight Attendant Taught Me About Influence

“E aí! Beleza?”

That’s how I greeted the flight attendant as I boarded my flight to Portugal with my brother Barrett.

She paused, then asked in Portuguese, “Are you Brazilian?”

I smiled and replied—in Brazilian Portuguese—“Nope, I’m American.”

She raised an eyebrow.

I added, “But I lived in Brazil for two years.”

“Ahhh,” she said, “that explains it. You sound Brazilian.”

Now, on the surface, that was a compliment.

But underneath?

It was a masterclass in leadership.

Here’s the Lesson: Your environment shapes your identity faster than you think.

With one sentence, she picked up that I wasn’t from Portugal.

Why?

Because Brazilians and Portuguese speak the same language, but they sound totally different.

Same words. Different cadence. Different energy. Different culture.

It’s just like how American English doesn’t sound like Scottish English.

(Side note: Brazilian sounds much prettier.)

I digress, but here’s the deeper insight:

Language, leadership, confidence—none of it comes from what you know.

It comes from what you absorb.

From whom you around.

From what you hear on repeat.

From what you see modeled every day.

When I lived in Brazil, I didn’t learn the language in a classroom.

I learned it in conversations. At dinner tables. On the street. Through repetition.

Repetition creates rhythm. Rhythm creates identity.

And that’s exactly how leadership works.

If you want to…

  • Think bigger → hang out with visionaries
  • Get stronger → train with the fit
  • Lead deeper → surround yourself with leaders
  • Build wealth → break bread with those who’ve built it

You will repeat your environment.

That’s the rule. And there are no exceptions.

Because like water shaping rock…

Your environment will shape you—whether you know it or not.

So your challenge is simple:

Audit your environment.

Then choose to upgrade it.

Because if you want next-level leadership…

You need a next-level circle.

Let’s get after it.

-Coach Bryce

[AIYA] Perspective Crisis 🇺🇸 150 150 Bryce Henson

[AIYA] Perspective Crisis 🇺🇸

Happy Birthday, America 🇺🇸

I hope you had a great 4th!

I used to think I had it rough.

And maybe by American standards, I did.

My dad was an alcoholic. 

Eventually, he walked out and never came back.

We spent the next decade running out of money before we ran out of months.

And everyone around us could tell—we had less.

But everything changed in my early 20s when I left the U.S. for the first time.

I landed in Central and South America. 

That trip didn’t just open my eyes—it shattered them.

I saw poverty that made my childhood look like a privilege.

The kind of poverty where kids ran barefoot through slums. Where families of six shared one room, no clean water, no chance.

I remember standing in my first favela thinking:

“How ungrateful Mr. Henson”.

Because the truth is—what I thought was struggle wasn’t even close to what most of the world deals with every day.

And that’s when I realized:

America is the last stand.

The last place on Earth where you can speak freely—even if it’s foolish.

The only country where, like an idiot, you can burn the very flag that protects your right to do so.

That’s not oppression. 

That’s freedom.

The real problem?

We don’t have a political crisis.

We have a perspective crisis.

My great-grandparents understood this. They fled communism and came here with no money, no English—just the American Dream.

And they earned it.

Brick by brick.

Decade by decade.

Now, 41 years, 3 continents lived, 4 dozen countries visited, and a foreign language later…

I can say without hesitation:

This is the best damn country in the world.

Is it perfect? No.

But it’s the freest.

And freedom is always messy.

If you’re unsure…

If you think America’s the villain in your story…

I challenge you:

Grab a passport.

Go see the world.

See some real adversity.

Then let’s talk.

Because after all that, you just might come home with tears in your eyes like I did, singing:

“God Bless the U.S.A.”

Forever Grateful 🇺🇸🇺🇸

Adversity is Your Advantage,

Bryce Henson
CEO, Fit Body 


PS: Click HERE  to learn the 3 Most Profitable Skills Everyone Should Learn from business partner Bedros Keuilian, who escaped Communism for the American Dream.

Leadership Lesson: King of Visibility 150 150 Bryce Henson

Leadership Lesson: King of Visibility

Last week, a good friend and teammate shot me a message:

“Bryce, you’re the king of visibility. Thank you, I really appreciate it.”

It was kind and appreciated.

But let me be clear—visibility isn’t about ego.

It’s about leadership.

Yes, my team probably cringes at how much I communicate at times.

But I’d rather overcommunicate and annoy than under-communicate and crash into an iceberg no one saw coming.

Here’s the metaphor I live by:

I’m the captain of our ship. 

I stand up top with binoculars, scanning the horizon. 

My team works hard below deck, moving us forward. 

It’s my job to communicate what’s coming early and often.

Not because I need the spotlight.

Because without visibility, teams drift. 

Frustration festers. 

And eventually, ships sink.

So here’s your leadership lesson:

We don’t live in a perfect world. 

There is no “perfect” amount of communication. 

It’s always too much or too little.

When in doubt:

Lean in. 

Communicate what’s happening.

Share the vision.

You might annoy a few people in the moment.

But they’ll thank you when they see the shore.

Today is your reminder to be the King/Queen of visibility to your team!

[AIYA] Time is Fleeting 150 150 Bryce Henson

[AIYA] Time is Fleeting

Happy Monday!

Time is fleeting.

We know this, but we forget. 

That is, until life reminds us.

For me, that reminder came a few weeks ago with the passing of my Brazilian grandmother, Vo Nely.

She was born in Rio de Janeiro, Brazil, in the 1930s to Portuguese immigrants. A fiery spirit, faithful to her rosary, Mass, and the “Papa” Pope she adored.

I met her in 2010. 

By then, she’d mellowed some—at least compared to the wild stories Tatiana told me from her youth.

Though she and my blood grandmother never met, never even spoke the same language, their rituals were identical—rosaries, Sunday service, quiet faith. 

When Vo Nely passed, I felt like I lost a piece of both of them.

And that’s the message today:

Life is short.

Beautiful. Brief. Gone in a blink.

As Brad Pitt’s Achilles said in the 2004 Blockbuster Troy:

The gods envy us. They envy us because we’re mortal, because any moment might be our last. Everything is more beautiful because we’re doomed. You will never be lovelier than you are now. We will never be here again”.

The takeaway?

You’ll never be younger than you are right now. 

We’ll never have this moment again.

So whatever you’ve been putting off..

Don’t!

Call your loved one.

Launch the business. 

Book the trip.

Because this life.. 

It’s not a dress rehearsal.

RIP Vo Nely. ❤️

And thank you for the reminder.

Adversity is Your Advantage,

Bryce Henson
CEO, Fit Body 

PS: Click HERE to Learn Why So Many Men Feel Stuck—and the Blueprint to Break Free | Father Michael Butler

Leadership Lesson: Travel Doesn’t Just Show You the World—It Sharpens Your Leadership 150 150 Bryce Henson

Leadership Lesson: Travel Doesn’t Just Show You the World—It Sharpens Your Leadership

I just returned from two back-to-back trips:

✔️ Co-leading our Fit Body Mastermind Workshop in Boston

✔️ Then a 7-day adventure to the Azores in Portugal

There were plenty of highlight-reel moments—those wins we love to celebrate. But I want to pull back the curtain and share the “unglamorous” part of it that no one shares on Instagram.

  • No gym
  • Red-eye flights
  • Spotty internet
  • A cold, damp Airbnb
  • Stray cats galore
  • Relentless rain

Sounds glamorous, right?

But here’s the leadership truth:

Travel like this forces you to lead yourself.

It removes comfort.

It demands adaptability.

It trains resilience.

That’s the lesson.

Leadership isn’t forged in the perfect environment. It’s sharpened in the mess.

In the unpredictable.

In the uncomfortable.

And just like business, if you’re only “in it” when conditions are ideal, you’ll break under pressure.

So I use travel as a tool.

Not for rest.

For resilience.

As Anthony Bourdain once said:

“Travel isn’t always pretty. It isn’t always comfortable. Sometimes it hurts, it even breaks your heart. But that’s okay. The journey changes you; it should change you. It leaves marks on your memory, on your consciousness, on your heart, and on your body. You take something with you. Hopefully, you leave something good behind.”

So here’s your leadership lesson and challenge today:

Where can you stretch yourself this week?

That discomfort you’re avoiding.

That’s where the growth is.

Let’s lean in.

[AIYA] Reframe it 150 150 Bryce Henson

[AIYA] Reframe it

Happy Monday!

Today, we focus on the final step of turning adversity to your advantage:

Reframe It!

This is where the magic happens.

You’ve gone through pain.

You’ve grown.

You’ve reflected.

Now you connect the dots.

Now you look back at that adversity and say:

“It didn’t break me. It built me.”

This is deeply human.

We are wired to find meaning in our suffering.

It’s why there are thousands of religions across history.

We need to explain the pain.

We need to turn chaos into purpose.

And the way we do that?

We reframe.

We don’t say, “I’m glad it happened.”

We say, “I’m grateful for what it gave me.”

We don’t say, “That wasn’t hard.”

We say, “That was hard—and it made me stronger.”

You begin to look back on your darkest days and see them differently.

You stop seeing tragedy.

You start seeing transformation.

And that is the power of this mindset.

“Adversity isn’t the obstacle. It’s the initiation.”

It’s the beginning of the best version of you.

And when you learn to embrace it, endure it, reflect on it, and reframe it…

You don’t just become stronger.

You become a leader people can trust.

You become a leader who inspires change.

You become a leader who can lead others through fire—because you’ve already walked through your own.

Adversity is Your Advantage,

Bryce Henson
CEO, Fit Body 

PS: Click HERE to my new episode where my guest Ben Elliot breaks down the 5 Tests That Separate Successful Leaders from the Rest

Leadership Lesson: The 5 Lessons from Pope Leo XIV [Lesson 5] 150 150 Bryce Henson

Leadership Lesson: The 5 Lessons from Pope Leo XIV [Lesson 5]

As we conclude our transformative journey through the leadership lessons inspired by the new American Pope, I’ve reserved the most profound insight for last.

This final lesson will redefine how you lead, inspire, and live.

Servant leadership is mission-driven.

At our core, we’re wired to prioritize ourselves.

It’s not a flaw—it’s human nature, etched into our biology for survival.

Yet, true leadership demands we rise above this instinct.

The greatest leaders don’t chase personal glory; they serve a cause far greater than themselves.

Consider Pope Leo.

His mission?

To serve God.

Whether you share his faith or not, his unwavering commitment to a higher purpose is undeniable.

It’s a powerful reminder:

The best leaders are anchored by a mission that transcends their desires.

As tribal beings, we crave connection to something bigger.

A clear, meaningful mission doesn’t just keep you grounded—it ignites those you lead, uniting them in pursuit of a shared vision.

For me, that mission is freedom.

It’s why I’ve dedicated my life to fitness, entrepreneurship, and leadership coaching.

Each is a pathway to liberation—physical, financial, and personal. 

This calling fuels my work and drives me to empower others.

Now, I challenge you.

What mission calls you?

What purpose, bigger than yourself, will define your leadership?

Like Pope Leo’s devotion to God or my pursuit of freedom, your mission is waiting to be claimed.

Find it. Embrace it. Let it guide you to inspire, uplift, and transform those around you.

[AIYA] Reflect on it.. 150 150 Bryce Henson

[AIYA] Reflect on it..

Happy Monday!

After you embrace it, reflecting on the adversity is your 3rd move to Turn Adversity Into Your Advantage.

After all, endurance comes with perspective.

But you don’t get perspective automatically.

You have to be intentional and create space for it.

This is the step most people skip—because we live in a go-go-go world.

But here’s the truth:

Growth without reflection is just repetition.

You have to slow down and ask:

  • What worked?
  • What didn’t?
  • What did I learn?
  • What pain point showed up again—and why?

For me, here are a few ways I reflect:

  • Journal
  • Therapy with Dr. Kevin
  • Quarterly EOS reviews
  • Quiet time

That’s how I reconnect to my mission—and recommit to growth.

Reflection is needed, and it brings clarity. 

And that brings us to the final move that I will share next week…

Adversity is Your Advantage,

Bryce Henson
CEO, Fit Body 

PS: Click HERE for a reflection video in which I take you inside my Daily Routine as a Fitness Franchise CEO.

Leadership Lesson: The 5 Lessons from Pope Leo XIV [Lesson 4] 150 150 Bryce Henson

Leadership Lesson: The 5 Lessons from Pope Leo XIV [Lesson 4]

In life—and in leadership—it’s not the strongest that thrive.

It’s the most adaptable.

Darwin proved it. Life tests it. And leadership demands it.

Which brings me to Pope Leo’s 4th leadership lesson, given that he modeled this life approach. 

His story isn’t just global—it’s gritty.

He spent his first 30 years in North America. Then invested the next few decades across South America and Europe.

That’s not tourism. That’s transformation.

Because leadership isn’t just about tools and tactics—it’s about perspective.

And perspective is earned through discomfort.

Through fumbling in a foreign language. Through navigating customs, cultures, and conversations that stretch your understanding of the world—and yourself.

You see, the same leadership challenge can carry multiple truths, depending on the lens you use. Travel sharpens that lens.

It humbles you and builds confidence. 

A dichotomy?  

Absolutely!

But it’s also a prescription.

That’s why I challenge myself to explore a new culture or country every year. Not for the passport stamp. 

For the perspective.

Is it uncomfortable? Yes.

Is it worth it? Always.

Because discomfort develops your leadership muscles.

It teaches adaptability. Builds resilience. Fuels creativity.

Lesson #4 from Pope Leo is this:

Get uncomfortable on purpose.

Put yourself in new environments.

Challenge your perspective.

Lead with more humility, strength, and vision.

The world is the ultimate leadership classroom—if you’re willing to sit in the front row.

[AIYA] Endure It (Embrace Feedback) 150 150 Bryce Henson

[AIYA] Endure It (Embrace Feedback)

Happy Monday!

We learned the 4 moves on how to Turn Adversity Into Your Advantage.

And that the 2nd part is to “Endure it.”

Enduring it requires growth.

Within this growth phase, 3 practices have helped me and will do the same for you.

The 3rd?

Embrace Feedback

Even with a guide—even with a plan—success is never a straight line.

You’ll make progress.

Then fall back.

You’ll get better.

Then get humbled.

That’s where feedback comes in.

Feedback is the mirror that shows you who you are—and who you’re becoming.

And the key to receiving feedback is this:

You must first embrace your ego.

Let it fall away.

Because defensiveness is the enemy of growth.

Here’s how I use feedback:

  • I invite it—from coaches, from my team, from my mentors
  • I reflect on it—from my behavior, my gut, my journal
  • I normalize it—so my team knows it’s safe to tell me the truth

The shorter your feedback loop?

The faster you grow.

And the more you grow?

The more you can endure!

Adversity is Your Advantage,

Bryce Henson
CEO, Fit Body 

PS Click HERE to learn how my friend Dean Stott ENDURED a Guinness Book of World Record bike ride from Argentina to Alaska.