Bryce Henson

Happy Birthday, America 🇺🇸

I hope you had a great 4th!

I used to think I had it rough.

And maybe by American standards, I did.

My dad was an alcoholic. 

Eventually, he walked out and never came back.

We spent the next decade running out of money before we ran out of months.

And everyone around us could tell—we had less.

But everything changed in my early 20s when I left the U.S. for the first time.

I landed in Central and South America. 

That trip didn’t just open my eyes—it shattered them.

I saw poverty that made my childhood look like a privilege.

The kind of poverty where kids ran barefoot through slums. Where families of six shared one room, no clean water, no chance.

I remember standing in my first favela thinking:

“How ungrateful Mr. Henson”.

Because the truth is—what I thought was struggle wasn’t even close to what most of the world deals with every day.

And that’s when I realized:

America is the last stand.

The last place on Earth where you can speak freely—even if it’s foolish.

The only country where, like an idiot, you can burn the very flag that protects your right to do so.

That’s not oppression. 

That’s freedom.

The real problem?

We don’t have a political crisis.

We have a perspective crisis.

My great-grandparents understood this. They fled communism and came here with no money, no English—just the American Dream.

And they earned it.

Brick by brick.

Decade by decade.

Now, 41 years, 3 continents lived, 4 dozen countries visited, and a foreign language later…

I can say without hesitation:

This is the best damn country in the world.

Is it perfect? No.

But it’s the freest.

And freedom is always messy.

If you’re unsure…

If you think America’s the villain in your story…

I challenge you:

Grab a passport.

Go see the world.

See some real adversity.

Then let’s talk.

Because after all that, you just might come home with tears in your eyes like I did, singing:

“God Bless the U.S.A.”

Forever Grateful 🇺🇸🇺🇸

Adversity is Your Advantage,

Bryce Henson
CEO, Fit Body 

PS: Click HERE  to learn the 3 Most Profitable Skills Everyone Should Learn from business partner Bedros Keuilian, who escaped Communism for the American Dream.

Happy Monday!

Time is fleeting.

We know this, but we forget. 

That is, until life reminds us.

For me, that reminder came a few weeks ago with the passing of my Brazilian grandmother, Vo Nely.

She was born in Rio de Janeiro, Brazil, in the 1930s to Portuguese immigrants. A fiery spirit, faithful to her rosary, Mass, and the “Papa” Pope she adored.

I met her in 2010. 

By then, she’d mellowed some—at least compared to the wild stories Tatiana told me from her youth.

Though she and my blood grandmother never met, never even spoke the same language, their rituals were identical—rosaries, Sunday service, quiet faith. 

When Vo Nely passed, I felt like I lost a piece of both of them.

And that’s the message today:

Life is short.

Beautiful. Brief. Gone in a blink.

As Brad Pitt’s Achilles said in the 2004 Blockbuster Troy:

The gods envy us. They envy us because we’re mortal, because any moment might be our last. Everything is more beautiful because we’re doomed. You will never be lovelier than you are now. We will never be here again”.

The takeaway?

You’ll never be younger than you are right now. 

We’ll never have this moment again.

So whatever you’ve been putting off..

Don’t!

Call your loved one.

Launch the business. 

Book the trip.

Because this life.. 

It’s not a dress rehearsal.

RIP Vo Nely. ❤️

And thank you for the reminder.

Adversity is Your Advantage,

Bryce Henson
CEO, Fit Body 

PS: Click HERE to Learn Why So Many Men Feel Stuck—and the Blueprint to Break Free | Father Michael Butler

Happy Monday!

Today, we focus on the final step of turning adversity to your advantage:

Reframe It!

This is where the magic happens.

You’ve gone through pain.

You’ve grown.

You’ve reflected.

Now you connect the dots.

Now you look back at that adversity and say:

“It didn’t break me. It built me.”

This is deeply human.

We are wired to find meaning in our suffering.

It’s why there are thousands of religions across history.

We need to explain the pain.

We need to turn chaos into purpose.

And the way we do that?

We reframe.

We don’t say, “I’m glad it happened.”

We say, “I’m grateful for what it gave me.”

We don’t say, “That wasn’t hard.”

We say, “That was hard—and it made me stronger.”

You begin to look back on your darkest days and see them differently.

You stop seeing tragedy.

You start seeing transformation.

And that is the power of this mindset.

“Adversity isn’t the obstacle. It’s the initiation.”

It’s the beginning of the best version of you.

And when you learn to embrace it, endure it, reflect on it, and reframe it…

You don’t just become stronger.

You become a leader people can trust.

You become a leader who inspires change.

You become a leader who can lead others through fire—because you’ve already walked through your own.

Adversity is Your Advantage,

Bryce Henson
CEO, Fit Body 

PS: Click HERE to my new episode where my guest Ben Elliot breaks down the 5 Tests That Separate Successful Leaders from the Rest

Happy Monday!

After you embrace it, reflecting on the adversity is your 3rd move to Turn Adversity Into Your Advantage.

After all, endurance comes with perspective.

But you don’t get perspective automatically.

You have to be intentional and create space for it.

This is the step most people skip—because we live in a go-go-go world.

But here’s the truth:

Growth without reflection is just repetition.

You have to slow down and ask:

• What worked?
• What didn’t?
• What did I learn?
• What pain point showed up again—and why?

For me, here are a few ways I reflect:

• Journal
• Therapy with Dr. Kevin
• Quarterly EOS reviews
• Quiet time

That’s how I reconnect to my mission—and recommit to growth.

Reflection is needed, and it brings clarity. 

And that brings us to the final move that I will share next week…

Adversity is Your Advantage,

Bryce Henson
CEO, Fit Body 

PS: Click HERE for a reflection video in which I take you inside my Daily Routine as a Fitness Franchise CEO.

Happy Monday!

We learned the 4 moves on how to Turn Adversity Into Your Advantage.

And that the 2nd part is to “Endure it.”

Enduring it requires growth.

Within this growth phase, 3 practices have helped me and will do the same for you.

The 3rd?

Embrace Feedback

Even with a guide—even with a plan—success is never a straight line.

You’ll make progress.

Then fall back.

You’ll get better.

Then get humbled.

That’s where feedback comes in.

Feedback is the mirror that shows you who you are—and who you’re becoming.

And the key to receiving feedback is this:

You must first embrace your ego.

Let it fall away.

Because defensiveness is the enemy of growth.

Here’s how I use feedback:

• I invite it—from coaches, from my team, from my mentors
• I reflect on it—from my behavior, my gut, my journal
• I normalize it—so my team knows it’s safe to tell me the truth

The shorter your feedback loop?

The faster you grow.

And the more you grow?

The more you can endure!

Adversity is Your Advantage,

Bryce Henson
CEO, Fit Body 

PS Click HERE to learn how my friend Dean Stott ENDURED a Guinness Book of World Record bike ride from Argentina to Alaska.