Team! 🙌
Last week, I shared Jocko Willink’s “GOOD” video—a masterclass in reframing adversity.
This week, we dive into the first principle of his 4-part leadership framework: Cover and Move.
In the SEAL Teams, “Cover and Move” is a tactical maneuver—one unit suppresses while the other advances. But in our world, it’s the heartbeat of elite teamwork.
Here at HQ, that means we operate as one squad.
Not Marketing vs. Operations.
Not Sales vs. Support.
Just one mission, moving in one direction: to grow Fit Body and serve our owners at the highest level.
I learned this lesson young—as captain of my soccer team.
Truth?
I was the least talented player on the field.
But I knew people. I knew who to pass to under pressure.
I knew how to rally the group. I knew that our win wasn’t about the best player—it was about playing as one unit.
That’s the mindset I bring into HQ leadership today—and it’s what I ask from each of you.
If a teammate drops the ball, don’t point fingers—cover them. If you’re winning in your lane, don’t coast—move forward and bring the squad with you.
Teamwork isn’t a nice-to-have—it’s our advantage. Because at HQ, when we move as one, we’re unstoppable.
Let’s continue leading by example—and remember: we live and die as a team.
