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Bryce Henson, CEO of Fit Body Boot Camp

Language of Leadership: Growth is Change—and It’s Supposed to Hurt

Let’s cut through the noise:

Growth = Change. And change? It’s uncomfortable.

Most avoid it. Leaders embrace it.

Let’s talk fitness.

Muscle doesn’t grow without resistance. 

You push, pull, strain, and yes—hurt. That discomfort? It’s not punishment. It’s proof you’re building strength.

Same with leadership.

Growth in business requires tension. Changing culture, reworking systems, giving tough feedback—it’s all friction. 

It’s also fuel.

Want a better team? A stronger business? A bigger impact?

Then lean into the discomfort. 

Because the reps you resist—the awkward conversation, the risky decision, the vulnerable admission—are exactly what build leadership muscle.

Comfort is a liar. It convinces you to stay stuck.

But if you’re reading this, you didn’t sign up for stuck. You signed up to lead.

So here’s the play:

  • Find the friction.
  • Lean into it.
  • Trust the process.

Because nothing meaningful grows without pressure.

Make it a strong week,

-Bryce Henson

The 5 Rules of Leadership:

  1. Take Extreme Ownership
  2. Put Your Oxygen Mask On First
  3. Wield Influence Through Morale Authority
  4. It’s Not About You, Never Has Been Nor Will Be
  5. Turn Adversity Into Advantage

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