Leaders! 🙌
I recently shared Jocko Willink’s viral video “GOOD”—a mindset shift that finds strength in setbacks.
Today, we dive into step 2 of his 4 Laws of Combat Leadership: Simple.
Sounds easy. But as any business owner knows—especially in franchising—it’s anything but.
Business is complicated.
Running an international fitness brand across two countries? Add a few layers.
Then throw in the franchising model?
That’s a different beast entirely.
You’re not just marketing or coaching—you’re navigating federal regulations, state-by-state compliance, and franchisee operations… on top of delivering results to clients.
It’s a pressure cooker for confusion if your leadership lacks clarity.
I learned this the hard way in 2020.
When COVID hit, it wasn’t just a national shutdown.
It was 40 different shutdowns—each state with its own restrictions, timelines, and protocols. One week, we were open in Florida. Closed in Michigan. Masked in Illinois. Unclear in Arizona.
And Canada?
Shut down for a year.
It was chaos.
And in the middle of that, I discovered something I now treat as gospel:
Complexity kills execution.
That’s why the best leaders simplify.
When plans are overly detailed, when communication is convoluted, teams freeze. Confusion breeds hesitation, and hesitation destroys momentum.
Your job as a leader?
Boil it down.
Get clear.
Then communicate with simplicity.
Not because your team isn’t smart—but because pressure creates fog. And clarity cuts through it.
Here’s today’s takeaway:
Simple scales. Complex fails. 💪
Make simplicity your standard. Your team will move faster. Your business will grow smoother.
And you’ll be the kind of leader people trust when things get tough. 💪
