The Law of Buy-In says, “People buy into the leader, then the vision. ”
Maxwell writes, “many people who approach the area of vision in leadership have it all backward.
They believe that if the cause is good enough, people will automatically buy into it and follow.
That’s a false belief, as you must remember.
“People buy into the leader, then the vision. ”
In fact, every message that people receive is filtered through the messenger who delivers it. If you consider the messenger to be credible, then you believe the message has value.
This is why celebrity endorsements are so successful.
If people trust the celebrity, they’ll buy what they are selling.
To put a bow on this point:
If people buy into both the leader and the vision, they’ll get behind the leader. When they buy into the leader but not the vision, you’ll need a new vision, but it’s not the end of the world.
This is the power of LEADERSHIP.
This is the power of the LAW OF BUY-IN.
Your message today:
Continue to invest in developing your leadership skills.
When you do, you will create more buy in and success for the company and in all aspects of your life.