Leaders! 🙌
Last week, Barrett and I hosted a powerful Fit Body mastermind call with our friend and retired Navy SEAL, Randy Hetrick—also the founder of TRX.
He dropped a truth bomb that hit home:
“You can’t make them care—you have to persuade them to care.”
That one sentence summarizes the challenge—and the privilege—of leadership.
In the SEALs, rank isn’t what earns respect.
It’s the steady compass you hold when everyone else is spinning.
It’s your commitment to park your ego, listen deeply, and aggregate the best ideas—not just your own. Because here’s the uncomfortable truth in business and life:
No one will ever care about your business as much as you do.
That’s the price of leadership.
But here’s the payoff…
When you lead with authenticity—not a fake facade, but raw, real emotion…
When you lead with integrity and accountability—even when it hurts…
When you create a leadership culture where ownership is the standard, not the exception…
You don’t just climb a mountain—you inspire others to summit with you.
Because Leadership Isn’t Rank.
It’s Responsibility.
Make it a POWERFUL week,
Bryce Henson
CEO & Visionary
The 5 Immutable Rules of Leadership
- Take Extreme Ownership: Everything is your responsibility—even when it’s not your fault.
- Put Your Oxygen Mask On First: Lead yourself before leading others.
- Wield Influence Through Moral Authority: People follow who you are, not what you say.
- It’s Not About You—Never Was, Never Will Be: Elevate others, build legacy.
- Turn Adversity Into Advantage: Pain is your power—use it.
