[LL]: The 3 Keys I Shared with a Future Leader

Hey Leader! 🙌

This week, I was introduced to a bright young woman graduating from college, sharp, driven, and curious about building a fitness career.

 After we covered business and training tactics, she asked a question that stopped me cold:

“Bryce, how can I become a better leader?”

Smart ask. Most skip it. But her curiosity opened the door for real coaching, and today, I’m passing that to you. 

Here was my response:

Lesson #1: Leadership Starts With Care

Before you earn authority or drive results, you must care deeply. About your clients. Your team. The mission. Leadership begins with loving people enough to hold a standard for them and yourself. People can sense whether or not you care, which is the foundation for leadership. 

Lesson #2: Lead with Moral Authority

I asked her to list the person she admired most. She chose her dad and rattled off ten character traits that made him exceptional. I told her: build those in you. Live them out loud. 

The highest form of leadership is moral authority, doing what you say, walking your talk, and becoming someone worth following. Like in my 12-step program, Leadership is a program of attraction, not promotion. 

Lesson #3: Master Communication

Written. Verbal. Video. All of it. Because leadership isn’t telepathy, your team can’t read your mind. They need clarity, not charisma. Consistency, not confusion.

Then I finished with this:

Leadership is not a title; it’s a skillset.

And like any skillset, you get better when you implement.

That’s your call to action this week:

Practice care. Build character. Sharpen your communication.

Because when you do?

You don’t just grow your business.

You multiply your impact.

Let’s lead.

Bryce Henson
CEO, Fit Body

The 5 Immutable Rules of Leadership

1. Take Extreme Ownership: Everything is your responsibility—even when it’s not your fault.
2. Put Your Oxygen Mask On First: Lead yourself before leading others.
3. Wield Influence Through Moral Authority: People follow who you are, not what you say.
4. It’s Not About You—Never Was, Never Will Be: Elevate others, build legacy.
5. Turn Adversity Into Advantage: Pain is your power—use it.