Leaders! 🙌 Last year, we hosted a Discovery Day at HQ for a prospective Fit Body franchise partner.  Smart guy. Former military. Sharp operator. He’d been following Bedros and me for a while—and was serious about building something big. We started the day with a workout at BK Strength, and midway through the warm-up, he…

Leaders! 🙌 This past weekend, I had the privilege of leading our first-ever HQ led client event in Dallas, Texas.  We called it I AM—a personal development summit designed to help women take back the pen from social expectations and write their own story. From a business perspective, it was a way to engage our…

Leaders! 🙌 The past two weeks were extra special. My mom, Donna—aka Mother Dove—visited from Michigan. We shared great dinners, laughed with friends, and had deep, late-night conversations that reminded me of something powerful: Leadership is influence. Nothing more, nothing less. And influence doesn’t come from titles or transactions. It comes from proximity. Whether it’s…

Leaders! 🙌 Last week, Barrett and I hosted a powerful Fit Body mastermind call with our friend and retired Navy SEAL, Randy Hetrick—also the founder of TRX. He dropped a truth bomb that hit home: “You can’t make them care—you have to persuade them to care.” That one sentence summarizes the challenge—and the privilege—of leadership.…

Leaders! 🙌 Over the past few weeks, we’ve broken down the 4-step system of effective leadership. Today, we land the plane with a concept that built the world’s greatest military and is mission-critical for your business: Decentralized Command. Jocko and the military call it that.  I call it Situational Authority—and it’s a game-changer. Here’s the…