Leaders! 🙌 Over the past few weeks, we’ve broken down the 4-step system of effective leadership. Today, we land the plane with a concept that built the world’s greatest military and is mission-critical for your business: Decentralized Command. Jocko and the military call it that.  I call it Situational Authority—and it’s a game-changer. Here’s the…

Leaders! 🙌 If everything is a priority, nothing is. Last week, we covered Jocko Willink’s second leadership law: Keep it Simple. This week, we unpack the third law—Prioritize and Execute. I reinforced this with Jocko’s world-famous “GOOD” video. No matter the adversity, a strong leader reframes it and says: Good. Let’s go. But reframing isn’t…

Leaders! 🙌 I recently shared Jocko Willink’s viral video “GOOD”—a mindset shift that finds strength in setbacks. Today, we dive into step 2 of his 4 Laws of Combat Leadership: Simple. Sounds easy. But as any business owner knows—especially in franchising—it’s anything but. Business is complicated. Running an international fitness brand across two countries? Add…

Team! 🙌 Last week, I shared Jocko Willink’s “GOOD” video—a masterclass in reframing adversity. This week, we dive into the first principle of his 4-part leadership framework: Cover and Move. In the SEAL Teams, “Cover and Move” is a tactical maneuver—one unit suppresses while the other advances. But in our world, it’s the heartbeat of…

Family! 🙌 At this year’s Fit Body World Conference, our keynote Shawn Stevenson dropped a truth bomb: Relationships are ROI. 💡 And one of the most powerful forms? Virtual mentors. One of mine has been retired Navy SEAL Commander Jocko Willink. While we met in person twice in 2019, Jocko’s been mentoring me for four…