Let’s cut through the noise: Growth = Change. And change? It’s uncomfortable. Most avoid it. Leaders embrace it. Let’s talk fitness. Muscle doesn’t grow without resistance.  You push, pull, strain, and yes—hurt. That discomfort? It’s not punishment. It’s proof you’re building strength. Same with leadership. Growth in business requires tension. Changing culture, reworking systems, giving…

This past week, I re-engaged with something deeply personal—working the 12 Steps with a new sponsor.  And I started with Step 1: “We admitted we were powerless over alcohol—that our lives had become unmanageable.” Now, don’t get it twisted. Step 1 isn’t about giving up. It’s about giving in—to truth. It’s the recognition that willpower,…

There are two types of people in every organization: Problem Communicators Problem Solvers Problem communicators show up with drama. They spotlight what’s broken. They sound smart doing it and even mean well most of the time. But they stop short of value. The other? Real leaders don’t just raise the red flag—they raise solutions. Early in…

“E aí! Beleza?” That’s how I greeted the flight attendant as I boarded my flight to Portugal with my brother Barrett. She paused, then asked in Portuguese, “Are you Brazilian?” I smiled and replied—in Brazilian Portuguese—“Nope, I’m American.” She raised an eyebrow. I added, “But I lived in Brazil for two years.” “Ahhh,” she said,…

Last week, a good friend and teammate shot me a message: “Bryce, you’re the king of visibility. Thank you, I really appreciate it.” It was kind and appreciated. But let me be clear—visibility isn’t about ego. It’s about leadership. Yes, my team probably cringes at how much I communicate at times. But I’d rather overcommunicate…