[LL]: The Fifth Lever: From Pain to Purpose
Hey Leader 🙌 Let’s talk about the final lever in the Phoenix Transformation: Leveraging the adversity. This is the moment your story stops being about you and starts being about the people you’re called to lead. For me, it started with pain. 20 years ago, I got embarrassed about my fitness. I was called out […]
[LL]: Reframe Adversity: Unlock the Advantage Hiding in Plain Sight
Hey Leader 🙌 Here’s a hard truth that will either set you free or keep you stuck: Adversity is not your enemy; your interpretation of it is. This week’s Leadership Lesson is about reframing adversity. I’m borrowing this from a man who faced hell on earth and lived to tell the story, the late Viktor […]
[LL]: How to Reflect, Forecast & Lead with Clarity
Hey Leader! 🙌 After last week’s New Year message, we’re back on the Phoenix Lever Trail, unpacking the five levers in the Adversity Is Your Advantage system. Today’s focus? Lever #3: Reflect Now’s the moment to look in the rearview, not just to remember, but to reveal. Because the deeper your reflection, the clearer your […]
[LL]: Subtraction > Addition (Your First Move in 2026)
Hey Leader! 🙌 Before we dive back into the Levers of your Phoenix Transformation, I want to hit pause and give you something rare… A clean slate. Because as the calendar flips, most people sprint into the New Year by stacking more. More goals. More hacks. More habits. But here’s what I’ve learned over 20 […]
[LL]: The Hardest Lever in Leadership (But the Most Rewarding)
Hey Leader! 🙌 Last week, I shared the first Phoenix Lever: Embrace the Adversity. Today? We tackle the second. And let me warn you, it’s the hardest, grounded in self-mastery. Phoenix Lever #2: Forge Through the Adversity 🔥 Because rock bottom isn’t the end. It’s the beginning of the forge, the crucible where character gets […]
[LL]: The First Phoenix Lever, From Setback to Springboard
Hey Leader! 🙌 Adversity is life’s guarantee. It doesn’t ask permission. It shows up, unannounced, uninvited, and usually when you least expect it. And when it does? You have two options: Get crushed by the weight, Or use it to rise. This is where the Phoenix Levers come in, a five-step framework I engineered to […]
[LL]: Deliberate Discomfort is Your Shortcut to Growth
Hey Leader! 🙌 Let’s talk about discomfort. Not the kind that sneaks up on you, but the kind you choose. In August 2015, I landed in Brazil and met a woman who changed my life. Tatiana. She spoke perfect English. I didn’t speak a word of Brazilian Portuguese. Then, with incredible teachers, her mom, Cristina, […]
[LL]: Flexibility is a Leadership Promise
Hey Leader! 🙌 At the end of last year, I was in pain. Literally. I run daily, I lift hard, but my body was so tight it started breaking down. I was hitting a wall, not from lack of effort but from lack of flexibility. So I made a decision. I declared 2025 the Year […]
[LL]: The 3 Keys I Shared with a Future Leader
Hey Leader! 🙌 This week, I was introduced to a bright young woman graduating from college, sharp, driven, and curious about building a fitness career.  After we covered business and training tactics, she asked a question that stopped me cold: “Bryce, how can I become a better leader?” Smart ask. Most skip it. But her […]
[LL]: Chop Wood, Carry Water, Lead Well
Hey Leader! 🙌 Every Monday evening, I have a standing call with my sponsor, Nate. He’s been sober since 2007, stoic, grounded, and full of the kind of wisdom you don’t get from books. Last week on our call, I shared some frustrations about business, life, and the relentless weight of vision. Nate didn’t flinch. […]