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Bryce Henson

Language of Leadership: Cover and Move—The Foundation of Team Success 150 150 Bryce Henson

Language of Leadership: Cover and Move—The Foundation of Team Success

Team! 🙌

Last week, I shared Jocko Willink’s “GOOD” video—a masterclass in reframing adversity.

This week, we dive into the first principle of his 4-part leadership framework: Cover and Move.

In the SEAL Teams, “Cover and Move” is a tactical maneuver—one unit suppresses while the other advances. But in our world, it’s the heartbeat of elite teamwork.

Here at HQ, that means we operate as one squad. 

Not Marketing vs. Operations. 

Not Sales vs. Support. 

Just one mission, moving in one direction: to grow Fit Body and serve our owners at the highest level.

I learned this lesson young—as captain of my soccer team. 

Truth? 

I was the least talented player on the field. 

But I knew people. I knew who to pass to under pressure. 

I knew how to rally the group. I knew that our win wasn’t about the best player—it was about playing as one unit.

That’s the mindset I bring into HQ leadership today—and it’s what I ask from each of you.

If a teammate drops the ball, don’t point fingers—cover them. If you’re winning in your lane, don’t coast—move forward and bring the squad with you.

Teamwork isn’t a nice-to-have—it’s our advantage. Because at HQ, when we move as one, we’re unstoppable.

Let’s continue leading by example—and remember: we live and die as a team.

 

[AIYA]: I Snapped — What Happened Next Will Surprise You 150 150 Bryce Henson

[AIYA]: I Snapped — What Happened Next Will Surprise You

Happy Monday Mindset,

Last month, I flew to Arizona for a high-level speaking conference.

It was recommended by my speaking coach, and I attended with my good friend Erin King, one of the most in-demand corporate speakers on the planet.

Erin recently rocked the house at our Fit Body World Conference in Atlanta with her message on energy. 

Her keynote? 

Unforgettable! 🔥

Now, back in Arizona—after battling some insomnia, my doc prescribed sleep meds. With no Uber’s available, I jogged two miles under the scorching sun to pick them up between conference sessions. 

Not ideal, but doable.

When I arrived, the pharmacist told me there was a system glitch. 

My doctor had called it in 12 hours prior, and I called before leaving to confirm

Turns out, when I arrived, nothing had been done. 

Add in the heat, the lack of sleep, and —and boom. I snapped. Raised my voice at the front desk lady.

Not my proudest moment.

As I waited the 30 minutes for the script to be filled, I had time to reflect.

Yes, I had reason to be frustrated.

But no, I had no right to lash out.

When the meds were ready, I took a deep breath, looked her in the eyes, and said, “I’m sorry for snapping. That wasn’t okay.”

Her entire demeanor shifted.

You see, I learned this in my 12-step journey: “When we are wrong, we promptly admit it.”

Hard to do in the moment. But necessary. 

That is a strength. 

That’s real leadership.

Because adversity isn’t just about what happens to you. It’s about how you respond when you’re the one in the wrong.

Adversity is your advantage—even when you cause it.

Turn adversity into advantage,

Bryce Henson
CEO, Fit Body

Language of Leadership: “GOOD.” 150 150 Bryce Henson

Language of Leadership: “GOOD.”

Family! 🙌

At this year’s Fit Body World Conference, our keynote Shawn Stevenson dropped a truth bomb:

Relationships are ROI. 💡

And one of the most powerful forms? Virtual mentors.

One of mine has been retired Navy SEAL Commander Jocko Willink.

While we met in person twice in 2019, Jocko’s been mentoring me for four years—through books, podcasts, and especially his iconic YouTube video: “GOOD.”

If you haven’t seen it, look it up. It’s 2 minutes of absolute fire. 🔥

Here’s the punchline:

Didn’t get the promotion? GOOD. More time to prepare.

Lost a client? GOOD. Room for a better one.

Team drama? GOOD. Time to grow as a leader.

This is tactical optimism at its finest.

Not sugarcoating the hard stuff—but using it to sharpen your leadership blade. ⚔️

And it aligns perfectly with my core philosophy:

Turn Adversity Into Advantage. 💪

So here’s your Mindset Coaching for the Leadership Lesson of the Week:

Next time something breaks, backfires, or blows up…

Say “GOOD.”

Then step up and lead.

Because leadership isn’t forged in comfort.

It’s shaped in chaos.

Make it a GREAT week!

-Bryce Henson

CEO, Fit Body

PS – Click HERE to watch Jocko’s “GOOD” video. Then turn adversity into advantage—starting today.

 

The 5 Immutable Rules of Leadership

  1. Take Extreme Ownership: Everything is your responsibility—even when it’s not your fault.
  2. Put Your Oxygen Mask On First: Lead yourself before leading others.
  3. Wield Influence Through Moral Authority: People follow who you are, not what you say.
  4. It’s Not About You—Never Was, Never Will Be: Elevate others, build legacy.
  5. Turn Adversity Into Advantage: Pain is your power—use it.
[AIYA]: Trailblazers Get the Glory—And the Scars 🔥 150 150 Bryce Henson

[AIYA]: Trailblazers Get the Glory—And the Scars 🔥

Happy Monday! ☀️

Last week, history was made.

Jen Pawol became the first woman to umpire a Major League Baseball game. ⚾️

By Sunday? She was calling pitches behind home plate—front and center.

I was lucky enough to witness it live in Atlanta with my mom and brother, who stayed an extra day post Fit Body World Conference.

And let me tell you…

She wasn’t just calling balls and strikes.

She was rewriting history. 🖋️

But here’s the part most people don’t see:

Being first isn’t easy.
It’s not glamorous.
It’s brutal.

It’s criticism without cover.
It’s pressure without precedent.
It’s knowing that even on your best day, someone’s ready to tear you down.

But the truth?

Trailblazers take the shots before they get the spotlight.

And that’s what makes them legends.

Every great advancement—whether it’s Jackie Robinson breaking barriers, Elon Musk being ridiculed, or my mom working two jobs to keep us fed—starts with someone willing to go first.

To be doubted. Mocked. Dismissed.

But they go anyway.

That’s the cost of being a pioneer.

So here’s your reminder this week:

If you’re catching heat—it might mean you’re forging a new path. 🔥

If you feel resistance—it’s likely because you’re rising.

If you’re being tested—it’s because you’re being trusted.

You’re not being punished.

You’re being prepared. 💪

Turn adversity into advantage,

Bryce Henson
CEO, Fit Body

[TAIA] When the Clicker Dies and the Font Shrinks 150 150 Bryce Henson

[TAIA] When the Clicker Dies and the Font Shrinks

Happy Monday Mindset!

This weekend in Atlanta, I stood on stage at our 2025 Fit Body World Conference, delivering the keynote on our future as the wellness brand for adults 40+.

The stakes were high—500 owners, coaches, and leaders in the audience—our biggest conference in franchise history.

I shared a deeply personal story about my Grandma Josie—the woman who took my family in for 10 years after my parents split and saved us from a homeless shelter.

She became the inspiration behind Fit Body Forever, the program that will be a cornerstone of our brand for years to come.

It was a big win. I landed about 70% of what I wanted to say.

But here’s the behind-the-scenes truth…

The font on the projector was so small I could barely read my notes. The clicker glitched, then died halfway through. Suddenly, I was flying blind in front of the largest crowd I’ve ever addressed in our brand’s history.

In moments like that, you’ve got two choices:

  1. Panic, freeze, and fumble.

  2. Lean in, trust your preparation, and speak from the heart.

Because I’d rehearsed relentlessly, the message was already in me. Without my notes, I wasn’t delivering a “perfect” talk—just a real one. 

And the audience felt it.

Here’s the leadership lesson: Adversity is never convenient—but it’s always an invitation.

In business, your “clicker moment” will come. Maybe it’s a campaign flop, a tech failure, or a key team member leaving unexpectedly.

Your instinct will be to wish it away or scramble for a quick fix.

Don’t.

Instead—lean in. The setback is the setup. The obstacle is the opportunity.

That day on stage, the lack of a clicker stripped away polish and pushed me to speak with presence. And ironically, that’s what made the talk land even stronger.

Your Monday challenge: 

The next time adversity strikes, stop asking “Why me?” and start asking, “How can this make me better?”

Because when you do—adversity stops being your enemy. It becomes your edge.

Make it a GREAT week!

Bryce Henson
CEO, Fit Body

Language of Leadership: Growth Requires Discomfort 150 150 Bryce Henson

Language of Leadership: Growth Requires Discomfort

This past weekend, I flew to Arizona for a high-level speaking conference with my friend, who’s like a sister, Erin King  — who you’ll hear keynote this weekend at the Fit Body World Conference in Atlanta.

It was recommended by my coach Mike Ganino, who’s helped me level up my storytelling and stagecraft over the last year.

And let me tell you—total game changer.

I learned how to structure a talk that lands, how to open with fire, and how to close with impact. Tactics, tools, and reps I didn’t know I was missing.

Here’s the kicker…

Until last year?

I had zero formal public speaking training.

Everything I’d done was grit, trial-and-error, and feedback from trusted peers. Which worked—until it didn’t.

And that’s the leadership lesson:

Growth always requires discomfort.

Always.

If you’re not regularly putting yourself in uncomfortable, unfamiliar environments—then you’re not leading. You’re repeating.

This weekend reminded me:

The gap between good and great is often just the willingness to look awkward in pursuit of mastery.

So whether it’s public speaking, team building, or scaling your business…

  • Get in the room.
  • Get uncomfortable.
  • Get coaching.
  • Then get better.

Leadership isn’t just about showing up confident.

It’s about having the guts to show up as a beginner when the mission demands it.

That’s what real leaders do.

To your growth,

-Bryce Henson

CEO, Fit Body

[TAIA] What a 79-Year-Old Taught Me in 15 Minutes 150 150 Bryce Henson

[TAIA] What a 79-Year-Old Taught Me in 15 Minutes

Happy Monday!

Last weekend, I was in Scottsdale at a speaker’s conference, sharpening my communication game to better lead and inspire.

Come Monday morning—I was cooked.

The kind of cooked where your brain is foggy, body sore, and motivation in the gutter.

But I laced up, showed up to the gym, and started moving through the motions. Half-hearted. Half-awake.

Then, it happened.

I looked over and saw a woman—early 60s, maybe?

Nope. Dee is 79.

And she was dominating.

I’m talking full-body movements, core work, shoulders pumping, heart rate thumping.

I was embarrassed at my own effort.

So I did what leaders do: I got curious.

I approached her. Complimented her. Asked questions.

Dee smiled and poured out wisdom like protein from a shaker bottle: “Invest in your health. Invest in your mindset. Invest in your life. Because if you don’t—no one else will.”

She’s a living example that adversity, when approached proactively, creates longevity. Strength. Joy. Friendship.

She didn’t wait for life to force her hand—she turned resistance into her rhythm.

That, my friend, is the lesson.

You can coast and call it “discipline,” or you can lean in when it’s hard and become unstoppable.

So this Monday, remember:

You don’t need the perfect conditions.

You need the willingness to show up—tired, messy, unsure—and keep going.

Because the person who does that?

Becomes Dee at 79.

And inspires the next guy to sleepwalk through his Monday workout.

Adversity is your advantage.

Make it a GREAT week!

Bryce Henson
CEO, Fit Body

PS: Click HERE to Learn 5 Leadership Lessons Inspired by America’s First Pope

 

Language of Leadership: Growth is Change—and It’s Supposed to Hurt 150 150 Bryce Henson

Language of Leadership: Growth is Change—and It’s Supposed to Hurt

Let’s cut through the noise:

Growth = Change. And change? It’s uncomfortable.

Most avoid it. Leaders embrace it.

Let’s talk fitness.

Muscle doesn’t grow without resistance. 

You push, pull, strain, and yes—hurt. That discomfort? It’s not punishment. It’s proof you’re building strength.

Same with leadership.

Growth in business requires tension. Changing culture, reworking systems, giving tough feedback—it’s all friction. 

It’s also fuel.

Want a better team? A stronger business? A bigger impact?

Then lean into the discomfort. 

Because the reps you resist—the awkward conversation, the risky decision, the vulnerable admission—are exactly what build leadership muscle.

Comfort is a liar. It convinces you to stay stuck.

But if you’re reading this, you didn’t sign up for stuck. You signed up to lead.

So here’s the play:

  • Find the friction.
  • Lean into it.
  • Trust the process.

Because nothing meaningful grows without pressure.

Make it a strong week,

-Bryce Henson

The 5 Rules of Leadership:

  1. Take Extreme Ownership
  2. Put Your Oxygen Mask On First
  3. Wield Influence Through Morale Authority
  4. It’s Not About You, Never Has Been Nor Will Be
  5. Turn Adversity Into Advantage
[TAIA] You Will Mess Up — Here’s What to Do Next 150 150 Bryce Henson

[TAIA] You Will Mess Up — Here’s What to Do Next

Happy Turn Adversity Into Advantage Monday!

Let me be real with you: I messed up last week.

Not intentionally. Not maliciously. 

But still—I messed up.

Here’s what happened…

I shared a tough situation a teammate was going through. In my attempt to offer perspective, I compared their challenge to another teammate’s story.

My intent was good. I thought I was being helpful.

But humans compare. 

And when we compare, someone always feels “less than.”

That someone was my teammate. And unintentionally, I hurt them.

Thankfully, another teammate had the courage to call out my blind spot. The moment they did, my heart sank. I felt sick for a day.

But instead of spiraling, I saw the opening:

  • Reconnect.
  • Seek understanding.
  • Make amends.
  • Rebuild trust.

And that’s exactly what I did.

The result?

One day of pain… traded for a deeper, more connected relationship built on honesty, ownership, and growth.

Here’s the lesson:

You will mess up.

When you do—own it. Fast.

Apologize. Be vulnerable. Reconnect.

It hurts short-term, but that moment of humility? It plants the seed for long-term trust.

That’s how you turn adversity into your advantage.

Bryce Henson
CEO, Fit Body

PS: Click HERE to Learn The 3 Most Profitable Skills Everyone Should Learn

Language of Leadership: The Power in Powerlessness 150 150 Bryce Henson

Language of Leadership: The Power in Powerlessness

This past week, I re-engaged with something deeply personal—working the 12 Steps with a new sponsor. 

And I started with Step 1:

“We admitted we were powerless over alcohol—that our lives had become unmanageable.”

Now, don’t get it twisted. Step 1 isn’t about giving up.

It’s about giving in—to truth.

It’s the recognition that willpower, grit, and hustle—while powerful—can’t solve every problem. Especially when the problem is you.

That’s a lesson leaders tend to resist. 

We’re wired to take charge. Fix things. Muscle through. 

But there’s a darker side to that wiring: control.

And when you cling too tightly, you don’t just grip the wheel—you white-knuckle your way into burnout, poor decisions, and a disconnected team.

Step 1 taught me this: Surrender isn’t weakness—it’s the starting point of strength.

Great leadership requires humility.

It requires saying, “This isn’t working.”

It requires space for feedback, honest inventory, and realignment.

So this week, I’m challenging you to take inventory.

  • What’s become unmanageable in your life or business?
  • Where are you muscling through when you should be stepping back?
  • What would it look like to surrender the illusion of control—so you can finally lead with clarity, curiosity, and compassion?

Leaders go first. And sometimes, the first step is stepping aside from ego.

There’s power in powerlessness—if you’re brave enough to admit it.