Author: Bryce Henson

[Language of Leadership] Leadership is Proximity

Leaders! 🙌 The past two weeks were extra special. My mom, Donna—aka Mother Dove—visited from Michigan. We shared great dinners, laughed with friends, and had deep, late-night conversations that reminded me of something powerful: Leadership is influence. Nothing more, nothing less. And influence doesn’t come from titles or transactions. It comes from proximity. Whether it’s […]

[TAIA]: The Language of Discomfort 🇧🇷

Happy Monday Mindset! In August 2010, I packed two bags, boarded a plane to Brazil, and landed in the unknown—language, culture, everything. It was a dream… but also a test. I wanted the growth that only discomfort could give. That very day, I met Tatiana—my now wife—through a mutual friend. She spoke perfect English.  I […]

[LL] Leadership Isn’t Rank. It’s Responsibility.

Leaders! 🙌 Last week, Barrett and I hosted a powerful Fit Body mastermind call with our friend and retired Navy SEAL, Randy Hetrick—also the founder of TRX. He dropped a truth bomb that hit home: “You can’t make them care—you have to persuade them to care.” That one sentence summarizes the challenge—and the privilege—of leadership. […]

[TAIA]: Morning Routines Are Not the Goal (Here’s What Is)

Happy Monday Mindset! I just dropped a video walking you through my morning routine. But here’s what I didn’t say in the video—and it’s probably the most important lesson. Your morning routine isn’t the goal.  It’s the gateway. A good routine doesn’t need to look like a scene out of a wellness influencer’s reel. It […]

[LL] Leadership That Wins Wars—and Markets

Leaders! 🙌 Over the past few weeks, we’ve broken down the 4-step system of effective leadership. Today, we land the plane with a concept that built the world’s greatest military and is mission-critical for your business: Decentralized Command. Jocko and the military call it that.  I call it Situational Authority—and it’s a game-changer. Here’s the […]

[AIYA]: Heavy But Hopeful 💔💡

Happy Monday Mindset, Last week carried a heavy emotional weight.  From the remembrance of 9/11, to the school shootings in Colorado, to the random acts of violence, to the tragic assassination of Charlie Kirk—it was a lot to process. 😔 And while I’ll stay in my lane of mindset and leadership, I can’t ignore the […]

[LL] Leadership Lesson: Prioritize and Execute – Or Risk Drowning in the Sand

Leaders! 🙌 If everything is a priority, nothing is. Last week, we covered Jocko Willink’s second leadership law: Keep it Simple. This week, we unpack the third law—Prioritize and Execute. I reinforced this with Jocko’s world-famous “GOOD” video. No matter the adversity, a strong leader reframes it and says: Good. Let’s go. But reframing isn’t […]

[AIYA]: The One Word That Got Me Running Again

Happy Monday Mindset! Last fall, I was mid-run on the treadmill—my go-to form of meditation—when my legs locked up like a vice. Tightness. A sharp pull.  And boom—I was limping off. The body sent bad news.  But worse, so did my mind. Because running is where I clear the mental clutter.  Where the ideas flow.  […]

Language of Leadership: Why Simplicity Is a Leader’s Superpower

Leaders! 🙌 I recently shared Jocko Willink’s viral video “GOOD”—a mindset shift that finds strength in setbacks. Today, we dive into step 2 of his 4 Laws of Combat Leadership: Simple. Sounds easy. But as any business owner knows—especially in franchising—it’s anything but. Business is complicated. Running an international fitness brand across two countries? Add […]

[AIYA]: The Ripple Effect of Mentorship

Happy Monday Mindset! Last week, I had lunch with Diego, the son of my longtime friend and early mentor Brian. It was one of those full-circle moments that made me pause. I met Brian on my 21st birthday in Santa Barbara—what started as a wild weekend turned into a life-changing relationship.  He became a mentor […]