Author: Bryce Henson

[Language of Leadership] The First Person You Must Lead

Leaders! 🙌 Last year, we hosted a Discovery Day at HQ for a prospective Fit Body franchise partner.  Smart guy. Former military. Sharp operator. He’d been following Bedros and me for a while—and was serious about building something big. We started the day with a workout at BK Strength, and midway through the warm-up, he […]

[Monday Mindset] Proximity Changes Everything

Happy Monday Mindset! A few weeks back, I reconnected with an old friend—Brian Buntz. He was in SoCal for his son’s soccer tournament, and I got to spend the afternoon with him, his beautiful wife, and Tatiana. And man… it reminded me how one relationship can alter your entire trajectory. Back in the day, Brian […]

[Language of Leadership] Leaders Lead

Leaders! 🙌 This past weekend, I had the privilege of leading our first-ever HQ led client event in Dallas, Texas.  We called it I AM—a personal development summit designed to help women take back the pen from social expectations and write their own story. From a business perspective, it was a way to engage our […]

[TAIA]: Faith, Friendship & 1,000 Lunges

Happy Monday Mindset! Last month, I joined my buddies CJ and Joey at a men’s Christian retreat in Texas. Both are rock star owners in our brand—and even more importantly—good friends. The retreat was put on by my friend Steve. If you Googled him 10 years ago, you’d see all the outward success anyone could […]

[Language of Leadership] Leadership is Proximity

Leaders! 🙌 The past two weeks were extra special. My mom, Donna—aka Mother Dove—visited from Michigan. We shared great dinners, laughed with friends, and had deep, late-night conversations that reminded me of something powerful: Leadership is influence. Nothing more, nothing less. And influence doesn’t come from titles or transactions. It comes from proximity. Whether it’s […]

[TAIA]: The Language of Discomfort 🇧🇷

Happy Monday Mindset! In August 2010, I packed two bags, boarded a plane to Brazil, and landed in the unknown—language, culture, everything. It was a dream… but also a test. I wanted the growth that only discomfort could give. That very day, I met Tatiana—my now wife—through a mutual friend. She spoke perfect English.  I […]

[LL] Leadership Isn’t Rank. It’s Responsibility.

Leaders! 🙌 Last week, Barrett and I hosted a powerful Fit Body mastermind call with our friend and retired Navy SEAL, Randy Hetrick—also the founder of TRX. He dropped a truth bomb that hit home: “You can’t make them care—you have to persuade them to care.” That one sentence summarizes the challenge—and the privilege—of leadership. […]

[TAIA]: Morning Routines Are Not the Goal (Here’s What Is)

Happy Monday Mindset! I just dropped a video walking you through my morning routine. But here’s what I didn’t say in the video—and it’s probably the most important lesson. Your morning routine isn’t the goal.  It’s the gateway. A good routine doesn’t need to look like a scene out of a wellness influencer’s reel. It […]

[LL] Leadership That Wins Wars—and Markets

Leaders! 🙌 Over the past few weeks, we’ve broken down the 4-step system of effective leadership. Today, we land the plane with a concept that built the world’s greatest military and is mission-critical for your business: Decentralized Command. Jocko and the military call it that.  I call it Situational Authority—and it’s a game-changer. Here’s the […]

[AIYA]: Heavy But Hopeful 💔💡

Happy Monday Mindset, Last week carried a heavy emotional weight.  From the remembrance of 9/11, to the school shootings in Colorado, to the random acts of violence, to the tragic assassination of Charlie Kirk—it was a lot to process. 😔 And while I’ll stay in my lane of mindset and leadership, I can’t ignore the […]