[TAIA]: Faith, Friendship & 1,000 Lunges
Happy Monday Mindset! Last month, I joined my buddies CJ and Joey at a men’s Christian retreat in Texas. Both are rock star owners in our brand—and even more importantly—good friends. The retreat was put on by my friend Steve. If you Googled him 10 years ago, you’d see all the outward success anyone could […]
[Language of Leadership] Leadership is Proximity
Leaders! 🙌 The past two weeks were extra special. My mom, Donna—aka Mother Dove—visited from Michigan. We shared great dinners, laughed with friends, and had deep, late-night conversations that reminded me of something powerful: Leadership is influence. Nothing more, nothing less. And influence doesn’t come from titles or transactions. It comes from proximity. Whether it’s […]
[TAIA]: The Language of Discomfort 🇧🇷
Happy Monday Mindset! In August 2010, I packed two bags, boarded a plane to Brazil, and landed in the unknown—language, culture, everything. It was a dream… but also a test. I wanted the growth that only discomfort could give. That very day, I met Tatiana—my now wife—through a mutual friend. She spoke perfect English. I […]
[LL] Leadership Isn’t Rank. It’s Responsibility.
Leaders! 🙌 Last week, Barrett and I hosted a powerful Fit Body mastermind call with our friend and retired Navy SEAL, Randy Hetrick—also the founder of TRX. He dropped a truth bomb that hit home: “You can’t make them care—you have to persuade them to care.” That one sentence summarizes the challenge—and the privilege—of leadership. […]
[TAIA]: Morning Routines Are Not the Goal (Here’s What Is)
Happy Monday Mindset! I just dropped a video walking you through my morning routine. But here’s what I didn’t say in the video—and it’s probably the most important lesson. Your morning routine isn’t the goal. It’s the gateway. A good routine doesn’t need to look like a scene out of a wellness influencer’s reel. It […]
[LL] Leadership That Wins Wars—and Markets
Leaders! 🙌 Over the past few weeks, we’ve broken down the 4-step system of effective leadership. Today, we land the plane with a concept that built the world’s greatest military and is mission-critical for your business: Decentralized Command. Jocko and the military call it that. I call it Situational Authority—and it’s a game-changer. Here’s the […]
[AIYA]: Heavy But Hopeful 💔💡
Happy Monday Mindset, Last week carried a heavy emotional weight. From the remembrance of 9/11, to the school shootings in Colorado, to the random acts of violence, to the tragic assassination of Charlie Kirk—it was a lot to process. 😔 And while I’ll stay in my lane of mindset and leadership, I can’t ignore the […]
[LL] Leadership Lesson: Prioritize and Execute – Or Risk Drowning in the Sand
Leaders! 🙌 If everything is a priority, nothing is. Last week, we covered Jocko Willink’s second leadership law: Keep it Simple. This week, we unpack the third law—Prioritize and Execute. I reinforced this with Jocko’s world-famous “GOOD” video. No matter the adversity, a strong leader reframes it and says: Good. Let’s go. But reframing isn’t […]
[AIYA]: The One Word That Got Me Running Again
Happy Monday Mindset! Last fall, I was mid-run on the treadmill—my go-to form of meditation—when my legs locked up like a vice. Tightness. A sharp pull. And boom—I was limping off. The body sent bad news. But worse, so did my mind. Because running is where I clear the mental clutter. Where the ideas flow. […]
Language of Leadership: Why Simplicity Is a Leader’s Superpower
Leaders! 🙌 I recently shared Jocko Willink’s viral video “GOOD”—a mindset shift that finds strength in setbacks. Today, we dive into step 2 of his 4 Laws of Combat Leadership: Simple. Sounds easy. But as any business owner knows—especially in franchising—it’s anything but. Business is complicated. Running an international fitness brand across two countries? Add […]