[LL] Why Strong Leaders Still Need Coaches
Leaders! 🙌 This week, I shared a Monday Mindset message titled “The Power of Guidance (And Why I Almost Missed It).” Today, I want to double down on that insight—this time, through a leadership lens. Because here’s the truth: leaders aren’t exempt from getting stuck. In fact, the higher you climb, the easier it is […]
[Language of Leadership] The First Person You Must Lead
Leaders! 🙌 Last year, we hosted a Discovery Day at HQ for a prospective Fit Body franchise partner. Smart guy. Former military. Sharp operator. He’d been following Bedros and me for a while—and was serious about building something big. We started the day with a workout at BK Strength, and midway through the warm-up, he […]
[Language of Leadership] Leaders Lead
Leaders! 🙌 This past weekend, I had the privilege of leading our first-ever HQ led client event in Dallas, Texas. We called it I AM—a personal development summit designed to help women take back the pen from social expectations and write their own story. From a business perspective, it was a way to engage our […]
[Language of Leadership] Leadership is Proximity
Leaders! 🙌 The past two weeks were extra special. My mom, Donna—aka Mother Dove—visited from Michigan. We shared great dinners, laughed with friends, and had deep, late-night conversations that reminded me of something powerful: Leadership is influence. Nothing more, nothing less. And influence doesn’t come from titles or transactions. It comes from proximity. Whether it’s […]
[LL] Leadership Isn’t Rank. It’s Responsibility.
Leaders! 🙌 Last week, Barrett and I hosted a powerful Fit Body mastermind call with our friend and retired Navy SEAL, Randy Hetrick—also the founder of TRX. He dropped a truth bomb that hit home: “You can’t make them care—you have to persuade them to care.” That one sentence summarizes the challenge—and the privilege—of leadership. […]
[LL] Leadership That Wins Wars—and Markets
Leaders! 🙌 Over the past few weeks, we’ve broken down the 4-step system of effective leadership. Today, we land the plane with a concept that built the world’s greatest military and is mission-critical for your business: Decentralized Command. Jocko and the military call it that. I call it Situational Authority—and it’s a game-changer. Here’s the […]
[LL] Leadership Lesson: Prioritize and Execute – Or Risk Drowning in the Sand
Leaders! 🙌 If everything is a priority, nothing is. Last week, we covered Jocko Willink’s second leadership law: Keep it Simple. This week, we unpack the third law—Prioritize and Execute. I reinforced this with Jocko’s world-famous “GOOD” video. No matter the adversity, a strong leader reframes it and says: Good. Let’s go. But reframing isn’t […]
Language of Leadership: Why Simplicity Is a Leader’s Superpower
Leaders! 🙌 I recently shared Jocko Willink’s viral video “GOOD”—a mindset shift that finds strength in setbacks. Today, we dive into step 2 of his 4 Laws of Combat Leadership: Simple. Sounds easy. But as any business owner knows—especially in franchising—it’s anything but. Business is complicated. Running an international fitness brand across two countries? Add […]
Language of Leadership: Cover and Move—The Foundation of Team Success
Team! 🙌 Last week, I shared Jocko Willink’s “GOOD” video—a masterclass in reframing adversity. This week, we dive into the first principle of his 4-part leadership framework: Cover and Move. In the SEAL Teams, “Cover and Move” is a tactical maneuver—one unit suppresses while the other advances. But in our world, it’s the heartbeat of […]
Language of Leadership: “GOOD.”
Family! 🙌 At this year’s Fit Body World Conference, our keynote Shawn Stevenson dropped a truth bomb: Relationships are ROI. đź’ˇ And one of the most powerful forms? Virtual mentors. One of mine has been retired Navy SEAL Commander Jocko Willink. While we met in person twice in 2019, Jocko’s been mentoring me for four […]