[LL]: The Reps Behind the Flag 🇧🇷
Hey Leader 🙌 I’m still glowing from the Winter Olympics and here with an inspirational story and lesson. History was made when Lucas Pinheiro Braathen became Brazil’s first Winter Olympic medalist, also the first Winter Games medal for South America. He skis down hill alpine at violent speeds, where one mistake ends the run. Born […]
[LL]: Study Human Nature or Be Ruled By It
Hey Leader 🙌 We just wrapped our first Mastermind Workshop of the year in Fort Lauderdale, and it was a massive success. Well… minus a handful of our rockstar owners who got snowed in. Leadership lesson #1: You can’t control the weather, but you can control your response. Here’s the bigger takeaway. Barrett, my Executive […]
[LL]: Offense Wins Games. Defense Wins Championships. 🥇🇺🇸
Hey Leader 🙌 First, respect where it’s due. Both the USA men’s and women’s hockey teams brought home gold. 🥇 The women dominated with precision and poise. The men battled Canada into overtime and finished the job. But here’s the leadership lesson most will miss. Yes, offense scored. Defense sealed it. Goalie Connor Hellebuyck […]
[LL]: If You Talk to Everyone, You Talk to No One
Hey Leader 🙌 Early in my career, I’d send group emails looking for someone to take action, but that started with: “Hey team…Can you execute?” Inclusive. Efficient. And completely ineffective. Why? Because when you talk to everyone, you talk to no one. In marketing, we call it an avatar. If your message is for “people,” […]
[LL]: It’s ALL Your Responsibility
Hey Leader 🙌 This week’s leadership lesson? Extreme ownership. Everything is your responsibility. Even when it’s not your fault. I drove this home at the 10X Intensive Workshop I taught with Bedros Keuilian and Jay Redman last Saturday. A room full of ambitious entrepreneurs, 2 of whom want to own a FitBody. Hungry. Locked in. […]
[LL]: Musashi’s 21 Laws to Build Unshakable Leadership
Hey Leader 🙌 In 1645, the world’s most feared samurai, Miyamoto Musashi, wrote The DokkĹŤdĹŤ, 21 principles to live and lead by. He penned these on his deathbed with no fluff. Just truth forged through blood, battles, and discipline. Today, these laws serve as timeless leadership principles for those who dare to step above the […]
[LL]: The 30,000 Foot View vs. Dirty Boots Leadership
Hey Leader 🙌 Jocko Willink nailed it in Dichotomy of Leadership: Great leaders must operate from 30,000 feet, seeing what others can’t. The trends, the vision, the next strategic strike. But the best ones? They know when to descend. Boots on the ground. Eye to eye with their people. That dichotomy was front and center […]
[LL]: The Fifth Lever: From Pain to Purpose
Hey Leader 🙌 Let’s talk about the final lever in the Phoenix Transformation: Leveraging the adversity. This is the moment your story stops being about you and starts being about the people you’re called to lead. For me, it started with pain. 20 years ago, I got embarrassed about my fitness. I was called out […]
[LL]: Reframe Adversity: Unlock the Advantage Hiding in Plain Sight
Hey Leader 🙌 Here’s a hard truth that will either set you free or keep you stuck: Adversity is not your enemy; your interpretation of it is. This week’s Leadership Lesson is about reframing adversity. I’m borrowing this from a man who faced hell on earth and lived to tell the story, the late Viktor […]
[LL]: How to Reflect, Forecast & Lead with Clarity
Hey Leader! 🙌 After last week’s New Year message, we’re back on the Phoenix Lever Trail, unpacking the five levers in the Adversity Is Your Advantage system. Today’s focus? Lever #3: Reflect Now’s the moment to look in the rearview, not just to remember, but to reveal. Because the deeper your reflection, the clearer your […]