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Bryce Henson

[TAIA]: Faith, Friendship & 1,000 Lunges 150 150 Bryce Henson

[TAIA]: Faith, Friendship & 1,000 Lunges

Happy Monday Mindset!

Last month, I joined my buddies CJ and Joey at a men’s Christian retreat in Texas. Both are rock star owners in our brand—and even more importantly—good friends.

The retreat was put on by my friend Steve. If you Googled him 10 years ago, you’d see all the outward success anyone could want: an NFL career, a Super Bowl win (beating Tom Brady, no less), even a Men’s Fitness cover.

But behind the curtain? He was broken. Addicted to dopamine, women, drugs, and alcohol—spiraling out of control.

Then, in 2018, Steve had a radical encounter with the Holy Spirit. It transformed his life, his marriage, and his purpose.

Now, I can’t relate to the Super Bowl rings or magazine covers. 

But I can relate to abusing drugs and alcohol—and to knowing what it feels like to be empty and in need of a recharge. 

My own recovery started in January 2017.

And that’s why I reached out to CJ and Joey, both men of faith. Together, we spent the weekend leaning into something bigger.

It wasn’t easy. We shared our shortcomings and reflected. We pushed through 1,000 lunges and endured ice baths. 

We practiced what I call Deliberate Discomfort—a key theme in my upcoming book, Turn Adversity Into Advantage (early 2026 release).

And guess what? It was exactly what I needed.

Since then, I’ve reconnected with my 12-step sponsor, and I’m more grounded in my faith.

Here’s the takeaway: your biggest breakthroughs often come through your biggest discomforts. 

And when you surround yourself with good-hearted friends to walk with you through it, the journey becomes that much more powerful.

Make it a GREAT week!

Bryce Henson
CEO, Fit Body

[Language of Leadership] Leadership is Proximity 150 150 Bryce Henson

[Language of Leadership] Leadership is Proximity

Leaders! 🙌

The past two weeks were extra special.

My mom, Donna—aka Mother Dove—visited from Michigan. We shared great dinners, laughed with friends, and had deep, late-night conversations that reminded me of something powerful:

Leadership is influence.

Nothing more, nothing less.

And influence doesn’t come from titles or transactions.

It comes from proximity.

Whether it’s your team, your clients, or your family—the people you want to impact must feel your presence. Influence is built in quiet moments, shared stories, and unhurried time together.

Over those two weeks, I didn’t just reconnect with my mom—I was reminded that leadership starts with being close.

Not just physically, but emotionally.

In a world obsessed with hacks and shortcuts, this is your reminder:

If you want to influence someone, be willing to be with them.

Share space.

Create moments.

Lead with presence.

Make it a POWERFUL week,

Bryce Henson
CEO & Visionary

 

The 5 Immutable Rules of Leadership

  1. Take Extreme Ownership: Everything is your responsibility—even when it’s not your fault.
  2. Put Your Oxygen Mask On First: Lead yourself before leading others.
  3. Wield Influence Through Moral Authority: People follow who you are, not what you say.
  4. It’s Not About You—Never Was, Never Will Be: Elevate others, build legacy.
  5. Turn Adversity Into Advantage: Pain is your power—use it.
[TAIA]: The Language of Discomfort 🇧🇷 150 150 Bryce Henson

[TAIA]: The Language of Discomfort 🇧🇷

Happy Monday Mindset!

In August 2010, I packed two bags, boarded a plane to Brazil, and landed in the unknown—language, culture, everything.

It was a dream… but also a test.

I wanted the growth that only discomfort could give.

That very day, I met Tatiana—my now wife—through a mutual friend. She spoke perfect English. 

I didn’t speak a word of Portuguese.

And while her mom, Cristina, isn’t a professional teacher, she became mine. Like a second mom, she patiently guided me through the basics and built the foundation of my fluency.

I lived in Brazil for two years. And with Cristina’s support and daily immersion, I learned the foundation of the language. 

Then life evolved…

Tatiana and I moved back to the U.S., built a life, and spent the next 15 years speaking English—because it was easier. 

Because it worked.

But here’s the rub…

I’ve always dreamed of delivering my keynote derived from my book Turn Adversity Into Advantage in fluent Portuguese to a Brazilian company.

That dream has a cost.

And the price?

Stepping back into the discomfort.

This summer, after a growth conference and a conversation with my Italian buddy Julian, I realized it was time to lean back in.

So in July, Tatiana and I flipped the script. After 15 years, we made Portuguese our new home language.

It’s awkward. Clunky. Humbling.

But I’m reminded:

Growth never lives in comfort.

It lives on the other side of resistance—whether in marriage, language, or leadership.

So, if there’s something in your life you’ve avoided because it’s uncomfortable?

That’s probably the very thing you need to pursue.

Remember: Adversity is your advantage.

Even when it sounds like a foreign language.

Make it a GREAT week!

Bryce Henson
CEO, Fit Body

[LL] Leadership Isn’t Rank. It’s Responsibility. 150 150 Bryce Henson

[LL] Leadership Isn’t Rank. It’s Responsibility.

Leaders! 🙌

Last week, Barrett and I hosted a powerful Fit Body mastermind call with our friend and retired Navy SEAL, Randy Hetrick—also the founder of TRX.

He dropped a truth bomb that hit home:

“You can’t make them care—you have to persuade them to care.”

That one sentence summarizes the challenge—and the privilege—of leadership.

In the SEALs, rank isn’t what earns respect.

It’s the steady compass you hold when everyone else is spinning.

It’s your commitment to park your ego, listen deeply, and aggregate the best ideas—not just your own. Because here’s the uncomfortable truth in business and life:

No one will ever care about your business as much as you do.

That’s the price of leadership.

But here’s the payoff…

When you lead with authenticity—not a fake facade, but raw, real emotion…

When you lead with integrity and accountability—even when it hurts…

When you create a leadership culture where ownership is the standard, not the exception…

You don’t just climb a mountain—you inspire others to summit with you. 

Because Leadership Isn’t Rank. 

It’s Responsibility.

Make it a POWERFUL week,

Bryce Henson
CEO & Visionary

 

The 5 Immutable Rules of Leadership

  1. Take Extreme Ownership: Everything is your responsibility—even when it’s not your fault.
  2. Put Your Oxygen Mask On First: Lead yourself before leading others.
  3. Wield Influence Through Moral Authority: People follow who you are, not what you say.
  4. It’s Not About You—Never Was, Never Will Be: Elevate others, build legacy.
  5. Turn Adversity Into Advantage: Pain is your power—use it.
[TAIA]: Morning Routines Are Not the Goal (Here’s What Is) 150 150 Bryce Henson

[TAIA]: Morning Routines Are Not the Goal (Here’s What Is)

Happy Monday Mindset!

I just dropped a video walking you through my morning routine.

But here’s what I didn’t say in the video—and it’s probably the most important lesson.

Your morning routine isn’t the goal.  It’s the gateway.

A good routine doesn’t need to look like a scene out of a wellness influencer’s reel.

It doesn’t require a gong, a 90-minute meditation, and hand-harvested matcha from the hills of Kyoto.

Mine is simple: Intentional.

And built for one purpose around the key essentials:

🔥 Create energy.
🔥 Build momentum.
🔥 And get to work by 6AM.

Because success doesn’t wait.

It rewards the person who’s already moving while others are still wiping the sleep from their eyes.

The good news?

Your routine doesn’t need to be perfect.

But it does need to be optimized—to fuel YOUR day, YOUR goals, and YOUR mission.

Over time, you’ll refine it. You’ll dial it in. 

You’ll cut what doesn’t serve you.

But it starts by identifying the essentials that light a fire under you and get you moving.

So yes—watch my video. 

Borrow what works.

But then build your own version that unlocks your edge.

Because the real value of a morning routine isn’t the routine itself…

It’s the momentum that puts you in a position to win—before the rest of the world is even awake.

Let’s make it a great week!

Bryce Henson
CEO, Fit Body

PS Apply to create more leadership, income through impact, and your life: Fit Body Ownership Application

[LL] Leadership That Wins Wars—and Markets 150 150 Bryce Henson

[LL] Leadership That Wins Wars—and Markets

Leaders! 🙌

Over the past few weeks, we’ve broken down the 4-step system of effective leadership.

Today, we land the plane with a concept that built the world’s greatest military and is mission-critical for your business:

Decentralized Command.

Jocko and the military call it that. 

I call it Situational Authority—and it’s a game-changer.

Here’s the truth:

Organized planning matters… but life isn’t lived in a boardroom. 

It’s lived in the field.

And in the real world—where things move fast and facts change even faster—your front-line leaders MUST have the power to decide and act.

That’s why Situational Authority wins. It empowers leaders closest to the action to solve real-time problems without waiting for orders.

Think about it—when SEAL teams are clearing a building, they don’t stop to call headquarters every 30 seconds. 

That would get people killed.

Business may not be war, but it’s certainly a battle for attention, retention, and results.

So here’s your move:

  • Equip your team with clear intent.
  • Train them relentlessly.
  • Then get out of the way and let them lead.

This kind of autonomy not only speeds decision-making—it builds trust, unlocks innovation, and scales leadership.

Remember: Control stifles. Command empowers.

And if you want to build an unstoppable culture, your leaders need to own their lanes and move with confidence.

Situational Authority isn’t risky.

Micromanagement is.

Let ‘em lead.

Make it a POWERFUL week,

Bryce Henson
CEO & Visionary

 

The 5 Immutable Rules of Leadership

  1. Take Extreme Ownership: Everything is your responsibility—even when it’s not your fault.
  2. Put Your Oxygen Mask On First: Lead yourself before leading others.
  3. Wield Influence Through Moral Authority: People follow who you are, not what you say.
  4. It’s Not About You—Never Was, Never Will Be: Elevate others, build legacy.
  5. Turn Adversity Into Advantage: Pain is your power—use it.
[AIYA]: Heavy But Hopeful 💔💡 150 150 Bryce Henson

[AIYA]: Heavy But Hopeful 💔💡

Happy Monday Mindset,

Last week carried a heavy emotional weight. 

From the remembrance of 9/11, to the school shootings in Colorado, to the random acts of violence, to the tragic assassination of Charlie Kirk—it was a lot to process. 😔

And while I’ll stay in my lane of mindset and leadership, I can’t ignore the deeper pull this moment creates.

Because here’s the truth:

We don’t need less dialogue—we need more.

Great leadership doesn’t just speak. 

It listens. 

Especially when it’s hard. 

Especially when voices differ. 

Especially when the noise gets loud.

It’s easy to shut down what you don’t understand.

It’s convenient to cancel, label, or censor.

But easy rarely leads to excellence.

If we want to grow—as leaders, as teams, as a society—we must lean into honest conversations. 

That includes the good, the bad, and even the downright uncomfortable. 🎯

Censorship is a shortcut that kills curiosity.

And curiosity? 

That’s the foundation of progress.

Yes, I’m concerned about the rise of violence.

Yes, I’m disturbed by the media fanning the flames.

And while tested, I’m still bullish on humanity. 💪

Because I believe in the power of perspective.

I believe that good ideas rise and bad ones fall—not when we silence dissent, but when we create space for all ideas to be seen and challenged.

So here’s today’s mindset message:

  • Create space.
  • Ask better questions.
  • Stay curious—even when it’s uncomfortable.

Lead with a heavy but hopeful heart.

Because when light meets darkness, clarity follows. 🔦

Head up and onward toward our mission.

Bryce Henson
CEO, Fit Body

PS Apply to create more leadership, income through impact, and your life: Fit Body Ownership Application

[LL] Leadership Lesson: Prioritize and Execute – Or Risk Drowning in the Sand 150 150 Bryce Henson

[LL] Leadership Lesson: Prioritize and Execute – Or Risk Drowning in the Sand

Leaders! 🙌

If everything is a priority, nothing is.

Last week, we covered Jocko Willink’s second leadership law: Keep it Simple. This week, we unpack the third law—Prioritize and Execute.

I reinforced this with Jocko’s world-famous “GOOD” video. No matter the adversity, a strong leader reframes it and says: Good. Let’s go.

But reframing isn’t enough.

Once chaos hits—and it will—you must be able to sift through the noise and decide what matters most.

That’s why in our EOS leadership system, we don’t try to fix everything every quarter. We choose 3-5 Rocks. 

Why? Because Rocks move the business. Pebbles are nice-to-haves. Sand is noise.

Steven Covey illustrated this brilliantly: If you fill a jar with sand first, the rocks won’t fit. But if you place the rocks in first, everything else settles around them.

Your time. Your team’s energy. Your budget.

It’s the same jar—but only when the main thing stays the main thing do you move the mission forward.

So here’s your takeaway:

Leadership isn’t about managing chaos. It’s about controlling it.

Set the rocks.

Clarify the targets.

Then execute relentlessly.

That’s Jocko’s third law.

Prioritize.
Execute.
Repeat.

Do this, and you don’t just lead—you win.

Bryce Henson
CEO & Visionary

P.S. Next week, we’ll wrap the series with Jocko’s final leadership principle—and it might just be the hardest one to master.

The 5 Immutable Rules of Leadership

  1. Take Extreme Ownership: Everything is your responsibility—even when it’s not your fault.
  2. Put Your Oxygen Mask On First: Lead yourself before leading others.
  3. Wield Influence Through Moral Authority: People follow who you are, not what you say.
  4. It’s Not About You—Never Was, Never Will Be: Elevate others, build legacy.
  5. Turn Adversity Into Advantage: Pain is your power—use it.
[AIYA]: The One Word That Got Me Running Again 150 150 Bryce Henson

[AIYA]: The One Word That Got Me Running Again


Happy Monday Mindset!

Last fall, I was mid-run on the treadmill—my go-to form of meditation—when my legs locked up like a vice.

Tightness. A sharp pull. 

And boom—I was limping off.

The body sent bad news. 

But worse, so did my mind.

Because running is where I clear the mental clutter. 

Where the ideas flow. 

It’s sacred.

And I knew—if I ignored this, I was projecting myself into long-term pain. 

Literally and figuratively.

So I did what I always do when faced with adversity:

I got curious. I asked questions. I sought guidance.

I hired a stretch coach.

The first few sessions? 

Brutal.

But I kept showing up.

And to anchor my focus, I chose one word for 2025: Flexibility.

Not just physical. 

But mental. 

Emotional. 

Strategic.

Fast forward: over 100 stretch sessions and one weekly yoga practice later…

I’m back. 

Running without pain. 

Lifting without fear. 

Free again.

Not because it was easy. 

But because I faced the friction and leaned in.

That’s the power of coaching. 

That’s the power of momentum. 

That’s the power of deciding you’re not going to be a victim of your own circumstance.

And THAT is what turning adversity into advantage looks like.

Remember:

Turn adversity into advantage.

Bryce Henson
CEO, Fit Body

PS—This story (and dozens more) will be in my upcoming book Turn Adversity Into Advantage, coming early 2026 so get ready!

Language of Leadership: Why Simplicity Is a Leader’s Superpower 150 150 Bryce Henson

Language of Leadership: Why Simplicity Is a Leader’s Superpower

Leaders! 🙌

I recently shared Jocko Willink’s viral video “GOOD”—a mindset shift that finds strength in setbacks.

Today, we dive into step 2 of his 4 Laws of Combat Leadership: Simple.

Sounds easy. But as any business owner knows—especially in franchising—it’s anything but.

Business is complicated.

Running an international fitness brand across two countries? Add a few layers.

Then throw in the franchising model?

That’s a different beast entirely.

You’re not just marketing or coaching—you’re navigating federal regulations, state-by-state compliance, and franchisee operations… on top of delivering results to clients.

It’s a pressure cooker for confusion if your leadership lacks clarity.

I learned this the hard way in 2020.

When COVID hit, it wasn’t just a national shutdown.

It was 40 different shutdowns—each state with its own restrictions, timelines, and protocols. One week, we were open in Florida. Closed in Michigan. Masked in Illinois. Unclear in Arizona.

And Canada?

Shut down for a year.

It was chaos.

And in the middle of that, I discovered something I now treat as gospel:

Complexity kills execution.

That’s why the best leaders simplify.

When plans are overly detailed, when communication is convoluted, teams freeze. Confusion breeds hesitation, and hesitation destroys momentum.

Your job as a leader?

Boil it down.

Get clear.

Then communicate with simplicity.

Not because your team isn’t smart—but because pressure creates fog. And clarity cuts through it.

Here’s today’s takeaway:

Simple scales. Complex fails. 💪

Make simplicity your standard. Your team will move faster. Your business will grow smoother. 

And you’ll be the kind of leader people trust when things get tough. 💪

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Bryce Henson, CEO of FIt Body Boot Camp

Turn Adversity Into Advantage Every Monday

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