BH-logo
Posts By :

Bryce Henson

[Language of Leadership] The First Person You Must Lead 150 150 Bryce Henson

[Language of Leadership] The First Person You Must Lead

Leaders! 🙌

Last year, we hosted a Discovery Day at HQ for a prospective Fit Body franchise partner. 

Smart guy. Former military. Sharp operator. He’d been following Bedros and me for a while—and was serious about building something big.

We started the day with a workout at BK Strength, and midway through the warm-up, he pulled me aside.

“Bryce, I just want to say—I respect the way you take care of your body. You show up how you expect others to. That tells me everything I need to know.”

That hit me.

Not because of the compliment—but because of what it confirmed.

Leadership isn’t about what you say. It’s not the title on your email signature. It’s about the proof people see in how you operate daily.

In that moment, before we ever talked business, vision, or investment—he made a decision.

He could follow me.

Why?

Because I was already leading someone else.

Myself.

And that’s your takeaway today:

You’re not qualified to lead others until you can consistently lead yourself.

That means your health. Your time. Your words. Your discipline.

People don’t follow advice—they follow example.

If you’re asking your team to be better, show them what better looks like. If you want clients to trust you, show them someone worth trusting.

Lead yourself first.

And everything else falls in line.

Bryce Henson
CEO & Visionary

 

The 5 Immutable Rules of Leadership

  1. Take Extreme Ownership: Everything is your responsibility—even when it’s not your fault.
  2. Put Your Oxygen Mask On First: Lead yourself before leading others.
  3. Wield Influence Through Moral Authority: People follow who you are, not what you say.
  4. It’s Not About You—Never Was, Never Will Be: Elevate others, build legacy.
  5. Turn Adversity Into Advantage: Pain is your power—use it.
[Monday Mindset] Proximity Changes Everything 150 150 Bryce Henson

[Monday Mindset] Proximity Changes Everything

Happy Monday Mindset!

A few weeks back, I reconnected with an old friend—Brian Buntz.

He was in SoCal for his son’s soccer tournament, and I got to spend the afternoon with him, his beautiful wife, and Tatiana. And man… it reminded me how one relationship can alter your entire trajectory.

Back in the day, Brian didn’t just look like your typical All-American guy—he was that guy. And then he’d open his mouth and speak flawless Spanish. 

Not textbook Spanish—Guatemalan Spanish. 

Because he’d lived there. Immersed himself. Served in the Peace Corps. Studied culture, not just language.

He was a big reason I ever started learning Portuguese—and the reason my boss agreed to let me move to Brazil due to this support. 

Without him, that chapter of my life may never have happened, nor would I have met Tatiana.

Why does this matter for you?

Because experience + relationships = exponential growth.

We chase tactics, books, webinars—but it’s who you’re around and what you expose yourself to that changes everything. 

Brian gave me proximity to a version of myself I hadn’t yet stepped into. He didn’t do it with hype. He did it by living it.

By doing so, he changed my life, and I am forever grateful. And I write these messages in hope that I can do the same for you in my small way.

So here’s your mindset message:

You don’t grow in isolation. You grow through immersion.

Proximity is power. Relationships are rocket fuel. And if you’re not being shaped by the people around you, it might be time to change your environment.

Make it a GREAT week!

Bryce Henson
CEO, Fit Body

[Language of Leadership] Leaders Lead 150 150 Bryce Henson

[Language of Leadership] Leaders Lead

Leaders! 🙌

This past weekend, I had the privilege of leading our first-ever HQ led client event in Dallas, Texas. 

We called it I AM—a personal development summit designed to help women take back the pen from social expectations and write their own story.

From a business perspective, it was a way to engage our clients, further align our system, and bring on new owners to grow the brand.

Over 55 incredible women from across our Fit Body locations showed up from across the country. It was part personal growth, part networking, and 100% transformational. 

Our HQ team and speakers rocked the house!!

Watching it unfold reminded me of our very first Fit Body World Conference in 2012. 

Back then, we had 40 people, a small hotel room, and a few speakers. Compared to what the World Conference has become today, it was just a seed. But it was a start.

And that’s the lesson: Leaders Lead.

Leaders don’t wait for the perfect conditions. They don’t wait until it feels safe. They step forward—often first, often uncomfortable—because their people need a path.

That’s what our team, presenters, and clients did in Dallas. They created a historic moment in franchise history, not because it was easy, but because it mattered.

Your job as a leader isn’t to have every answer or guarantee every outcome. Your job is to move first and lay the foundation. To show your team, your clients, and your community what’s possible.

So here’s your challenge this week: where are you waiting for “someday” instead of leading today?

Because if you want growth in your team, in your business, and in your own life… remember this: leaders lead.

Bryce Henson
CEO & Visionary

 

The 5 Immutable Rules of Leadership

  1. Take Extreme Ownership: Everything is your responsibility—even when it’s not your fault.
  2. Put Your Oxygen Mask On First: Lead yourself before leading others.
  3. Wield Influence Through Moral Authority: People follow who you are, not what you say.
  4. It’s Not About You—Never Was, Never Will Be: Elevate others, build legacy.
  5. Turn Adversity Into Advantage: Pain is your power—use it.
[TAIA]: Faith, Friendship & 1,000 Lunges 150 150 Bryce Henson

[TAIA]: Faith, Friendship & 1,000 Lunges

Happy Monday Mindset!

Last month, I joined my buddies CJ and Joey at a men’s Christian retreat in Texas. Both are rock star owners in our brand—and even more importantly—good friends.

The retreat was put on by my friend Steve. If you Googled him 10 years ago, you’d see all the outward success anyone could want: an NFL career, a Super Bowl win (beating Tom Brady, no less), even a Men’s Fitness cover.

But behind the curtain? He was broken. Addicted to dopamine, women, drugs, and alcohol—spiraling out of control.

Then, in 2018, Steve had a radical encounter with the Holy Spirit. It transformed his life, his marriage, and his purpose.

Now, I can’t relate to the Super Bowl rings or magazine covers. 

But I can relate to abusing drugs and alcohol—and to knowing what it feels like to be empty and in need of a recharge. 

My own recovery started in January 2017.

And that’s why I reached out to CJ and Joey, both men of faith. Together, we spent the weekend leaning into something bigger.

It wasn’t easy. We shared our shortcomings and reflected. We pushed through 1,000 lunges and endured ice baths. 

We practiced what I call Deliberate Discomfort—a key theme in my upcoming book, Turn Adversity Into Advantage (early 2026 release).

And guess what? It was exactly what I needed.

Since then, I’ve reconnected with my 12-step sponsor, and I’m more grounded in my faith.

Here’s the takeaway: your biggest breakthroughs often come through your biggest discomforts. 

And when you surround yourself with good-hearted friends to walk with you through it, the journey becomes that much more powerful.

Make it a GREAT week!

Bryce Henson
CEO, Fit Body

[Language of Leadership] Leadership is Proximity 150 150 Bryce Henson

[Language of Leadership] Leadership is Proximity

Leaders! 🙌

The past two weeks were extra special.

My mom, Donna—aka Mother Dove—visited from Michigan. We shared great dinners, laughed with friends, and had deep, late-night conversations that reminded me of something powerful:

Leadership is influence.

Nothing more, nothing less.

And influence doesn’t come from titles or transactions.

It comes from proximity.

Whether it’s your team, your clients, or your family—the people you want to impact must feel your presence. Influence is built in quiet moments, shared stories, and unhurried time together.

Over those two weeks, I didn’t just reconnect with my mom—I was reminded that leadership starts with being close.

Not just physically, but emotionally.

In a world obsessed with hacks and shortcuts, this is your reminder:

If you want to influence someone, be willing to be with them.

Share space.

Create moments.

Lead with presence.

Make it a POWERFUL week,

Bryce Henson
CEO & Visionary

 

The 5 Immutable Rules of Leadership

  1. Take Extreme Ownership: Everything is your responsibility—even when it’s not your fault.
  2. Put Your Oxygen Mask On First: Lead yourself before leading others.
  3. Wield Influence Through Moral Authority: People follow who you are, not what you say.
  4. It’s Not About You—Never Was, Never Will Be: Elevate others, build legacy.
  5. Turn Adversity Into Advantage: Pain is your power—use it.
[TAIA]: The Language of Discomfort 🇧🇷 150 150 Bryce Henson

[TAIA]: The Language of Discomfort 🇧🇷

Happy Monday Mindset!

In August 2010, I packed two bags, boarded a plane to Brazil, and landed in the unknown—language, culture, everything.

It was a dream… but also a test.

I wanted the growth that only discomfort could give.

That very day, I met Tatiana—my now wife—through a mutual friend. She spoke perfect English. 

I didn’t speak a word of Portuguese.

And while her mom, Cristina, isn’t a professional teacher, she became mine. Like a second mom, she patiently guided me through the basics and built the foundation of my fluency.

I lived in Brazil for two years. And with Cristina’s support and daily immersion, I learned the foundation of the language. 

Then life evolved…

Tatiana and I moved back to the U.S., built a life, and spent the next 15 years speaking English—because it was easier. 

Because it worked.

But here’s the rub…

I’ve always dreamed of delivering my keynote derived from my book Turn Adversity Into Advantage in fluent Portuguese to a Brazilian company.

That dream has a cost.

And the price?

Stepping back into the discomfort.

This summer, after a growth conference and a conversation with my Italian buddy Julian, I realized it was time to lean back in.

So in July, Tatiana and I flipped the script. After 15 years, we made Portuguese our new home language.

It’s awkward. Clunky. Humbling.

But I’m reminded:

Growth never lives in comfort.

It lives on the other side of resistance—whether in marriage, language, or leadership.

So, if there’s something in your life you’ve avoided because it’s uncomfortable?

That’s probably the very thing you need to pursue.

Remember: Adversity is your advantage.

Even when it sounds like a foreign language.

Make it a GREAT week!

Bryce Henson
CEO, Fit Body

[LL] Leadership Isn’t Rank. It’s Responsibility. 150 150 Bryce Henson

[LL] Leadership Isn’t Rank. It’s Responsibility.

Leaders! 🙌

Last week, Barrett and I hosted a powerful Fit Body mastermind call with our friend and retired Navy SEAL, Randy Hetrick—also the founder of TRX.

He dropped a truth bomb that hit home:

“You can’t make them care—you have to persuade them to care.”

That one sentence summarizes the challenge—and the privilege—of leadership.

In the SEALs, rank isn’t what earns respect.

It’s the steady compass you hold when everyone else is spinning.

It’s your commitment to park your ego, listen deeply, and aggregate the best ideas—not just your own. Because here’s the uncomfortable truth in business and life:

No one will ever care about your business as much as you do.

That’s the price of leadership.

But here’s the payoff…

When you lead with authenticity—not a fake facade, but raw, real emotion…

When you lead with integrity and accountability—even when it hurts…

When you create a leadership culture where ownership is the standard, not the exception…

You don’t just climb a mountain—you inspire others to summit with you. 

Because Leadership Isn’t Rank. 

It’s Responsibility.

Make it a POWERFUL week,

Bryce Henson
CEO & Visionary

 

The 5 Immutable Rules of Leadership

  1. Take Extreme Ownership: Everything is your responsibility—even when it’s not your fault.
  2. Put Your Oxygen Mask On First: Lead yourself before leading others.
  3. Wield Influence Through Moral Authority: People follow who you are, not what you say.
  4. It’s Not About You—Never Was, Never Will Be: Elevate others, build legacy.
  5. Turn Adversity Into Advantage: Pain is your power—use it.
[TAIA]: Morning Routines Are Not the Goal (Here’s What Is) 150 150 Bryce Henson

[TAIA]: Morning Routines Are Not the Goal (Here’s What Is)

Happy Monday Mindset!

I just dropped a video walking you through my morning routine.

But here’s what I didn’t say in the video—and it’s probably the most important lesson.

Your morning routine isn’t the goal.  It’s the gateway.

A good routine doesn’t need to look like a scene out of a wellness influencer’s reel.

It doesn’t require a gong, a 90-minute meditation, and hand-harvested matcha from the hills of Kyoto.

Mine is simple: Intentional.

And built for one purpose around the key essentials:

🔥 Create energy.
🔥 Build momentum.
🔥 And get to work by 6AM.

Because success doesn’t wait.

It rewards the person who’s already moving while others are still wiping the sleep from their eyes.

The good news?

Your routine doesn’t need to be perfect.

But it does need to be optimized—to fuel YOUR day, YOUR goals, and YOUR mission.

Over time, you’ll refine it. You’ll dial it in. 

You’ll cut what doesn’t serve you.

But it starts by identifying the essentials that light a fire under you and get you moving.

So yes—watch my video. 

Borrow what works.

But then build your own version that unlocks your edge.

Because the real value of a morning routine isn’t the routine itself…

It’s the momentum that puts you in a position to win—before the rest of the world is even awake.

Let’s make it a great week!

Bryce Henson
CEO, Fit Body

PS Apply to create more leadership, income through impact, and your life: Fit Body Ownership Application

[LL] Leadership That Wins Wars—and Markets 150 150 Bryce Henson

[LL] Leadership That Wins Wars—and Markets

Leaders! 🙌

Over the past few weeks, we’ve broken down the 4-step system of effective leadership.

Today, we land the plane with a concept that built the world’s greatest military and is mission-critical for your business:

Decentralized Command.

Jocko and the military call it that. 

I call it Situational Authority—and it’s a game-changer.

Here’s the truth:

Organized planning matters… but life isn’t lived in a boardroom. 

It’s lived in the field.

And in the real world—where things move fast and facts change even faster—your front-line leaders MUST have the power to decide and act.

That’s why Situational Authority wins. It empowers leaders closest to the action to solve real-time problems without waiting for orders.

Think about it—when SEAL teams are clearing a building, they don’t stop to call headquarters every 30 seconds. 

That would get people killed.

Business may not be war, but it’s certainly a battle for attention, retention, and results.

So here’s your move:

  • Equip your team with clear intent.
  • Train them relentlessly.
  • Then get out of the way and let them lead.

This kind of autonomy not only speeds decision-making—it builds trust, unlocks innovation, and scales leadership.

Remember: Control stifles. Command empowers.

And if you want to build an unstoppable culture, your leaders need to own their lanes and move with confidence.

Situational Authority isn’t risky.

Micromanagement is.

Let ‘em lead.

Make it a POWERFUL week,

Bryce Henson
CEO & Visionary

 

The 5 Immutable Rules of Leadership

  1. Take Extreme Ownership: Everything is your responsibility—even when it’s not your fault.
  2. Put Your Oxygen Mask On First: Lead yourself before leading others.
  3. Wield Influence Through Moral Authority: People follow who you are, not what you say.
  4. It’s Not About You—Never Was, Never Will Be: Elevate others, build legacy.
  5. Turn Adversity Into Advantage: Pain is your power—use it.
[AIYA]: Heavy But Hopeful 💔💡 150 150 Bryce Henson

[AIYA]: Heavy But Hopeful 💔💡

Happy Monday Mindset,

Last week carried a heavy emotional weight. 

From the remembrance of 9/11, to the school shootings in Colorado, to the random acts of violence, to the tragic assassination of Charlie Kirk—it was a lot to process. 😔

And while I’ll stay in my lane of mindset and leadership, I can’t ignore the deeper pull this moment creates.

Because here’s the truth:

We don’t need less dialogue—we need more.

Great leadership doesn’t just speak. 

It listens. 

Especially when it’s hard. 

Especially when voices differ. 

Especially when the noise gets loud.

It’s easy to shut down what you don’t understand.

It’s convenient to cancel, label, or censor.

But easy rarely leads to excellence.

If we want to grow—as leaders, as teams, as a society—we must lean into honest conversations. 

That includes the good, the bad, and even the downright uncomfortable. 🎯

Censorship is a shortcut that kills curiosity.

And curiosity? 

That’s the foundation of progress.

Yes, I’m concerned about the rise of violence.

Yes, I’m disturbed by the media fanning the flames.

And while tested, I’m still bullish on humanity. 💪

Because I believe in the power of perspective.

I believe that good ideas rise and bad ones fall—not when we silence dissent, but when we create space for all ideas to be seen and challenged.

So here’s today’s mindset message:

  • Create space.
  • Ask better questions.
  • Stay curious—even when it’s uncomfortable.

Lead with a heavy but hopeful heart.

Because when light meets darkness, clarity follows. 🔦

Head up and onward toward our mission.

Bryce Henson
CEO, Fit Body

PS Apply to create more leadership, income through impact, and your life: Fit Body Ownership Application

BH-logo

Bryce Henson, CEO of FIt Body Boot Camp

Turn Adversity Into Advantage Every Monday

Subscribe to my Turn Adversity Into Advantage Monday message—real-world frameworks to fortify your mindset, lead with grit, and grow your business by leveraging adversity, not avoiding it.

I hate spammers as much as you do so don’t worry, I won’t blow your inbox up with nonsense.

©2023 Bryce Henson | Privacy Policy
BH-logo