[LL]: If You Talk to Everyone, You Talk to No One
Hey Leader 🙌 Early in my career, I’d send group emails looking for someone to take action, but that started with: “Hey team…Can you execute?” Inclusive. Efficient. And completely ineffective. Why? Because when you talk to everyone, you talk to no one. In marketing, we call it an avatar. If your message is for “people,” […]
[Monday Mindset] Love, Loss, and Leadership
Happy Monday Mindset, Fresh off Valentine’s Day, Tatiana and I celebrated 16 years together. Sixteen years of highs. Sixteen years of friction. Sixteen years of growth. And somewhere between dinner and reflection, we had a sobering realization: No matter how great the love is… one day, one of us will spend Valentine’s alone. Not morbid. […]
[LL]: It’s ALL Your Responsibility
Hey Leader 🙌 This week’s leadership lesson? Extreme ownership. Everything is your responsibility. Even when it’s not your fault. I drove this home at the 10X Intensive Workshop I taught with Bedros Keuilian and Jay Redman last Saturday. A room full of ambitious entrepreneurs, 2 of whom want to own a FitBody. Hungry. Locked in. […]
[Monday Mindset]: The Arena is Calling: Are You Still In the Fight?
Happy Monday Mindset! I opened my journal this morning and saw a quote I’d written months ago. One I’ve read a dozen times. But today? It hit different. Theodore Roosevelt wrote: “It is not the critic who counts… The credit belongs to the man who is actually in the arena… who strives valiantly… who errs, […]
[LL]: Musashi’s 21 Laws to Build Unshakable Leadership
Hey Leader 🙌 In 1645, the world’s most feared samurai, Miyamoto Musashi, wrote The DokkĹŤdĹŤ, 21 principles to live and lead by. He penned these on his deathbed with no fluff. Just truth forged through blood, battles, and discipline. Today, these laws serve as timeless leadership principles for those who dare to step above the […]
[Monday Mindset]: What a No-Rope Climb Can Teach You About Life
Happy Monday Mindset! Last week, world-renowned climber Alex Honnold scaled Taipei 101 without safety gear. That’s right. No harness. No net. No second chance. Just him, 1,600 feet of steel, and gravity waiting below. Now that’s extreme, but hear me out. This wasn’t luck. This wasn’t a dare. This was the result of over a […]
[LL]: The 30,000 Foot View vs. Dirty Boots Leadership
Hey Leader 🙌 Jocko Willink nailed it in Dichotomy of Leadership: Great leaders must operate from 30,000 feet, seeing what others can’t. The trends, the vision, the next strategic strike. But the best ones? They know when to descend. Boots on the ground. Eye to eye with their people. That dichotomy was front and center […]
[Monday Mindset]: The Quarterback Who Turned Rejection Into a National Title
Happy Monday Mindset! Some seasons change sports, and some change mindsets. The 2025 Indiana Hoosiers didn’t just go 16-0 and win a National Championship; they redefined what’s possible in college football, led by a quarterback few expected to reach the mountaintop. Fernando Mendoza came from Miami as a two-star recruit with only one Power Four […]
[LL]: The Fifth Lever: From Pain to Purpose
Hey Leader 🙌 Let’s talk about the final lever in the Phoenix Transformation: Leveraging the adversity. This is the moment your story stops being about you and starts being about the people you’re called to lead. For me, it started with pain. 20 years ago, I got embarrassed about my fitness. I was called out […]
[Monday Mindset]: The Secret Is in the Boring Stuff
Happy Monday Mindset! This past Thursday and Friday, I spent two full days off-site with my leadership team for our annual planning retreat. And I’ll shoot straight with you, this wasn’t glamorous work. There were some breakthrough ideas on whiteboards and motivational fist bumps. However, most of it was spreadsheets, metrics, and KPIs. We reviewed […]