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Bryce Henson

[TAIA] What a 79-Year-Old Taught Me in 15 Minutes 150 150 Bryce Henson

[TAIA] What a 79-Year-Old Taught Me in 15 Minutes

Happy Monday!

Last weekend, I was in Scottsdale at a speaker’s conference, sharpening my communication game to better lead and inspire.

Come Monday morning—I was cooked.

The kind of cooked where your brain is foggy, body sore, and motivation in the gutter.

But I laced up, showed up to the gym, and started moving through the motions. Half-hearted. Half-awake.

Then, it happened.

I looked over and saw a woman—early 60s, maybe?

Nope. Dee is 79.

And she was dominating.

I’m talking full-body movements, core work, shoulders pumping, heart rate thumping.

I was embarrassed at my own effort.

So I did what leaders do: I got curious.

I approached her. Complimented her. Asked questions.

Dee smiled and poured out wisdom like protein from a shaker bottle: “Invest in your health. Invest in your mindset. Invest in your life. Because if you don’t—no one else will.”

She’s a living example that adversity, when approached proactively, creates longevity. Strength. Joy. Friendship.

She didn’t wait for life to force her hand—she turned resistance into her rhythm.

That, my friend, is the lesson.

You can coast and call it “discipline,” or you can lean in when it’s hard and become unstoppable.

So this Monday, remember:

You don’t need the perfect conditions.

You need the willingness to show up—tired, messy, unsure—and keep going.

Because the person who does that?

Becomes Dee at 79.

And inspires the next guy to sleepwalk through his Monday workout.

Adversity is your advantage.

Make it a GREAT week!

Bryce Henson
CEO, Fit Body

PS: Click HERE to Learn 5 Leadership Lessons Inspired by America’s First Pope

 

Language of Leadership: Growth is Change—and It’s Supposed to Hurt 150 150 Bryce Henson

Language of Leadership: Growth is Change—and It’s Supposed to Hurt

Let’s cut through the noise:

Growth = Change. And change? It’s uncomfortable.

Most avoid it. Leaders embrace it.

Let’s talk fitness.

Muscle doesn’t grow without resistance. 

You push, pull, strain, and yes—hurt. That discomfort? It’s not punishment. It’s proof you’re building strength.

Same with leadership.

Growth in business requires tension. Changing culture, reworking systems, giving tough feedback—it’s all friction. 

It’s also fuel.

Want a better team? A stronger business? A bigger impact?

Then lean into the discomfort. 

Because the reps you resist—the awkward conversation, the risky decision, the vulnerable admission—are exactly what build leadership muscle.

Comfort is a liar. It convinces you to stay stuck.

But if you’re reading this, you didn’t sign up for stuck. You signed up to lead.

So here’s the play:

  • Find the friction.
  • Lean into it.
  • Trust the process.

Because nothing meaningful grows without pressure.

Make it a strong week,

-Bryce Henson

The 5 Rules of Leadership:

  1. Take Extreme Ownership
  2. Put Your Oxygen Mask On First
  3. Wield Influence Through Morale Authority
  4. It’s Not About You, Never Has Been Nor Will Be
  5. Turn Adversity Into Advantage
[TAIA] You Will Mess Up — Here’s What to Do Next 150 150 Bryce Henson

[TAIA] You Will Mess Up — Here’s What to Do Next

Happy Turn Adversity Into Advantage Monday!

Let me be real with you: I messed up last week.

Not intentionally. Not maliciously. 

But still—I messed up.

Here’s what happened…

I shared a tough situation a teammate was going through. In my attempt to offer perspective, I compared their challenge to another teammate’s story.

My intent was good. I thought I was being helpful.

But humans compare. 

And when we compare, someone always feels “less than.”

That someone was my teammate. And unintentionally, I hurt them.

Thankfully, another teammate had the courage to call out my blind spot. The moment they did, my heart sank. I felt sick for a day.

But instead of spiraling, I saw the opening:

  • Reconnect.
  • Seek understanding.
  • Make amends.
  • Rebuild trust.

And that’s exactly what I did.

The result?

One day of pain… traded for a deeper, more connected relationship built on honesty, ownership, and growth.

Here’s the lesson:

You will mess up.

When you do—own it. Fast.

Apologize. Be vulnerable. Reconnect.

It hurts short-term, but that moment of humility? It plants the seed for long-term trust.

That’s how you turn adversity into your advantage.

Bryce Henson
CEO, Fit Body

PS: Click HERE to Learn The 3 Most Profitable Skills Everyone Should Learn

Language of Leadership: The Power in Powerlessness 150 150 Bryce Henson

Language of Leadership: The Power in Powerlessness

This past week, I re-engaged with something deeply personal—working the 12 Steps with a new sponsor. 

And I started with Step 1:

“We admitted we were powerless over alcohol—that our lives had become unmanageable.”

Now, don’t get it twisted. Step 1 isn’t about giving up.

It’s about giving in—to truth.

It’s the recognition that willpower, grit, and hustle—while powerful—can’t solve every problem. Especially when the problem is you.

That’s a lesson leaders tend to resist. 

We’re wired to take charge. Fix things. Muscle through. 

But there’s a darker side to that wiring: control.

And when you cling too tightly, you don’t just grip the wheel—you white-knuckle your way into burnout, poor decisions, and a disconnected team.

Step 1 taught me this: Surrender isn’t weakness—it’s the starting point of strength.

Great leadership requires humility.

It requires saying, “This isn’t working.”

It requires space for feedback, honest inventory, and realignment.

So this week, I’m challenging you to take inventory.

  • What’s become unmanageable in your life or business?
  • Where are you muscling through when you should be stepping back?
  • What would it look like to surrender the illusion of control—so you can finally lead with clarity, curiosity, and compassion?

Leaders go first. And sometimes, the first step is stepping aside from ego.

There’s power in powerlessness—if you’re brave enough to admit it.

[AIYA] What Man Needs Is Not A Tensionless State 150 150 Bryce Henson

[AIYA] What Man Needs Is Not A Tensionless State

Happy Monday! 🙌

Let’s cut through the noise to kick off your week.

The truth?

Everyone struggles.

Everyone battles demons you don’t see.

Even the people you think are “winning” right now.

The problem isn’t the struggle. The problem is how we see the struggle.

Perspective isn’t just helpful—it’s everything.

And no one framed this better than Viktor Frankl, Holocaust survivor and author of Man’s Search for Meaning:

“What man actually needs is not a tensionless state but rather the striving and struggling for some goal worthy of him.”

Read that again.

This came from a man who lived for years in hell on Earth!

It hits, doesn’t it?

Most people want comfort. Ease. A tension-free life.

But here’s the brutal truth: comfort doesn’t create character. 

Struggle does.

That uncomfortable stretch you’re feeling? The challenge that keeps you up at night?

That’s not the enemy—it’s the proving ground.

The tension is the tool that forges resilience, purpose, and meaning.

But only if you shift your lens.

Because the struggle only destroys you if you label it wrong.

If instead, you frame it as the path to a goal worthy of you—it transforms.

So this week, I want to remind you:

Your pain isn’t pointless. Your stress isn’t a setback.

It’s the path to power—if you’re willing to give it purpose.

Turn your tension into fuel.

Because in this life, striving for something worthy is the only real freedom.

Adversity is Your Advantage,

Bryce Henson
CEO, Fit Body

PS: Click HERE to Learn Why So Many Men Feel Stuck—and the Blueprint to Break Free | Fr. Michael Butler

Language of Leadership: Don’t Just Spot the Fire—Bring the Water 150 150 Bryce Henson

Language of Leadership: Don’t Just Spot the Fire—Bring the Water

There are two types of people in every organization:

  • Problem Communicators
  • Problem Solvers

Problem communicators show up with drama. They spotlight what’s broken. They sound smart doing it and even mean well most of the time.

But they stop short of value.

The other?

Real leaders don’t just raise the red flag—they raise solutions.

Early in my journey, I made this mistake. I thought calling out issues made me proactive—until my first mentor, Eric, set me straight:

“Bryce, leaders don’t get paid to point at problems. They get paid to solve them.”

Since then, I’ve lived by this rule:

Never bring a problem without at least 2-3 proposed solutions.

Now, I train my team the same way.

Whenever someone escalates something, I respond with:

“Cool. What are your top 2-3 solutions to fix it?”

That’s how you create a solution-minded culture.

One where ownership replaces blame.

Where thinking replaces complaining.

Where action replaces excuses.

Leadership isn’t about describing the fire.

It’s about grabbing the hose.

So here’s your move this week:

🔹 Don’t just communicate—contribute.

🔹 Don’t just diagnose—deliver.

🔹 Don’t just point—solve.

Because talk is cheap.

But solutions?

Those drive results, command respect, and build legacies.

[AIYA] A Reminder of Perspective and Resilience 150 150 Bryce Henson

[AIYA] A Reminder of Perspective and Resilience

Happy Monday!

I came across this perspective shifter a few weeks ago and thought of you:

Imagine for a moment you were born in the year 1900.

By the time you turn 14, World War I breaks out, and it ends when you’re 18, leaving over 22 million dead 💣.

Barely a breath later, at 20, you survive the Spanish Flu pandemic, which claims 50 million lives globally 🦠. 

At 29, you face the Great Depression, triggered by the collapse of the New York Stock Exchange—bringing mass unemployment, hunger, and global economic despair 📉.

By 33, Nazism rose to power.

At 39, you’re thrust into the horrors of World War II, which rages until you’re 45, taking 60 million lives with it ⚰️.

When you turn 52, the Korean War begins.

At 64, the Vietnam War erupts and lasts until you’re 75.

Now, picture someone born in 1985, who might think their grandparents “don’t understand” how hard life can be. 

What they may not realize is that those same grandparents survived war, famine, disease, and chaos on a scale we can hardly imagine.

That, my friend, is what we call temporal arrogance—judging the past without understanding its pain.

It’s also a display of the Dunning-Kruger effect—a psychological bias where those with less experience overestimate their understanding, while those who’ve lived through the fire often stay humble and quiet in their wisdom 🔥.

So here’s the message:

Perspective is power 💡.

And the next time you face hardship, pause and reflect on what others have endured—and overcome. 

Let it remind you of your own resilience.

You come from a legacy of survivors.

Now it’s your time to lead with that same strength.

Adversity is Your Advantage,

Bryce Henson
CEO, Fit Body 

PS: Click HERE How Don Saladino’s Mindset Built a Celebrity Fitness Empire – And How You Can Too!

Language of Leadership: What a Flight Attendant Taught Me About Influence 150 150 Bryce Henson

Language of Leadership: What a Flight Attendant Taught Me About Influence

“E aí! Beleza?”

That’s how I greeted the flight attendant as I boarded my flight to Portugal with my brother Barrett.

She paused, then asked in Portuguese, “Are you Brazilian?”

I smiled and replied—in Brazilian Portuguese—“Nope, I’m American.”

She raised an eyebrow.

I added, “But I lived in Brazil for two years.”

“Ahhh,” she said, “that explains it. You sound Brazilian.”

Now, on the surface, that was a compliment.

But underneath?

It was a masterclass in leadership.

Here’s the Lesson: Your environment shapes your identity faster than you think.

With one sentence, she picked up that I wasn’t from Portugal.

Why?

Because Brazilians and Portuguese speak the same language, but they sound totally different.

Same words. Different cadence. Different energy. Different culture.

It’s just like how American English doesn’t sound like Scottish English.

(Side note: Brazilian sounds much prettier.)

I digress, but here’s the deeper insight:

Language, leadership, confidence—none of it comes from what you know.

It comes from what you absorb.

From whom you around.

From what you hear on repeat.

From what you see modeled every day.

When I lived in Brazil, I didn’t learn the language in a classroom.

I learned it in conversations. At dinner tables. On the street. Through repetition.

Repetition creates rhythm. Rhythm creates identity.

And that’s exactly how leadership works.

If you want to…

  • Think bigger → hang out with visionaries
  • Get stronger → train with the fit
  • Lead deeper → surround yourself with leaders
  • Build wealth → break bread with those who’ve built it

You will repeat your environment.

That’s the rule. And there are no exceptions.

Because like water shaping rock…

Your environment will shape you—whether you know it or not.

So your challenge is simple:

Audit your environment.

Then choose to upgrade it.

Because if you want next-level leadership…

You need a next-level circle.

Let’s get after it.

-Coach Bryce

[AIYA] Perspective Crisis 🇺🇸 150 150 Bryce Henson

[AIYA] Perspective Crisis 🇺🇸

Happy Birthday, America 🇺🇸

I hope you had a great 4th!

I used to think I had it rough.

And maybe by American standards, I did.

My dad was an alcoholic. 

Eventually, he walked out and never came back.

We spent the next decade running out of money before we ran out of months.

And everyone around us could tell—we had less.

But everything changed in my early 20s when I left the U.S. for the first time.

I landed in Central and South America. 

That trip didn’t just open my eyes—it shattered them.

I saw poverty that made my childhood look like a privilege.

The kind of poverty where kids ran barefoot through slums. Where families of six shared one room, no clean water, no chance.

I remember standing in my first favela thinking:

“How ungrateful Mr. Henson”.

Because the truth is—what I thought was struggle wasn’t even close to what most of the world deals with every day.

And that’s when I realized:

America is the last stand.

The last place on Earth where you can speak freely—even if it’s foolish.

The only country where, like an idiot, you can burn the very flag that protects your right to do so.

That’s not oppression. 

That’s freedom.

The real problem?

We don’t have a political crisis.

We have a perspective crisis.

My great-grandparents understood this. They fled communism and came here with no money, no English—just the American Dream.

And they earned it.

Brick by brick.

Decade by decade.

Now, 41 years, 3 continents lived, 4 dozen countries visited, and a foreign language later…

I can say without hesitation:

This is the best damn country in the world.

Is it perfect? No.

But it’s the freest.

And freedom is always messy.

If you’re unsure…

If you think America’s the villain in your story…

I challenge you:

Grab a passport.

Go see the world.

See some real adversity.

Then let’s talk.

Because after all that, you just might come home with tears in your eyes like I did, singing:

“God Bless the U.S.A.”

Forever Grateful 🇺🇸🇺🇸

Adversity is Your Advantage,

Bryce Henson
CEO, Fit Body 


PS: Click HERE  to learn the 3 Most Profitable Skills Everyone Should Learn from business partner Bedros Keuilian, who escaped Communism for the American Dream.

Leadership Lesson: King of Visibility 150 150 Bryce Henson

Leadership Lesson: King of Visibility

Last week, a good friend and teammate shot me a message:

“Bryce, you’re the king of visibility. Thank you, I really appreciate it.”

It was kind and appreciated.

But let me be clear—visibility isn’t about ego.

It’s about leadership.

Yes, my team probably cringes at how much I communicate at times.

But I’d rather overcommunicate and annoy than under-communicate and crash into an iceberg no one saw coming.

Here’s the metaphor I live by:

I’m the captain of our ship. 

I stand up top with binoculars, scanning the horizon. 

My team works hard below deck, moving us forward. 

It’s my job to communicate what’s coming early and often.

Not because I need the spotlight.

Because without visibility, teams drift. 

Frustration festers. 

And eventually, ships sink.

So here’s your leadership lesson:

We don’t live in a perfect world. 

There is no “perfect” amount of communication. 

It’s always too much or too little.

When in doubt:

Lean in. 

Communicate what’s happening.

Share the vision.

You might annoy a few people in the moment.

But they’ll thank you when they see the shore.

Today is your reminder to be the King/Queen of visibility to your team!